B2B Wholesale Hub
A Data-Driven Review by GetEcomTools
Offers a unified system for managing B2B and B2C sales within a single Shopify store, enabling brands to scale their wholesale operations with custom pricing and tiered discounts.
About B2B Wholesale Hub
B2B Wholesale Hub is designed for merchants aiming to integrate a sophisticated wholesale channel directly within their existing Shopify store. The platform's core capability is to create distinct pricing and purchasing ...
Rating
4.8/5
Reviews
659
Free Plan
Available
Updated
Aug 2025
Categories
Official Links:
The GetEcomTools Verdict: Our Data-Driven Analysis
Our Take:
"B2B Wholesale Hub provides a robust framework for managing complex B2B pricing, empowering brands to unify their sales channels, although realizing its full potential requires navigating notable technical and compatibility hurdles."
Best for:
Brands committed to building a sophisticated, scalable B2B sales channel alongside their retail store, who value granular pricing control to foster long-term partner loyalty.
Key Consideration
Merchants needing a simple, plug-and-play solution or those with stores heavily reliant on other discount or international sales apps, as integration conflicts could hinder rapid growth.
Data-Driven Performance Snapshot
Overall Performance
The platform's capabilities enable a highly granular approach to wholesale pricing. Core design principles support complex tiered discounts and customer group-specific pricing, which are essential for store owners looking to build a professional, loyalty-driving B2B sales channel.
The system's design positions it as a powerful, central tool, but this can lead to significant friction with the broader Shopify ecosystem. A key area for strategic improvement involves resolving documented integration issues, as noted in the Compatibility Hurdles, to ensure seamless operation for growing brands.
Core design principles support a streamlined inventory system by avoiding the creation of duplicate product variants for wholesale pricing. This approach is a significant advantage for maintaining a clean product catalog and ensuring retail-ready operational excellence as the business scales.
The tool's setup reveals a strong foundational feature set for B2B operations. However, addressing certain Feature Gaps, such as advanced shipping customization, presents an opportunity to elevate the platform and provide a more comprehensive solution for merchants scaling their wholesale channel.
Pros & Cons: Key Findings From Our Analysis
Pros
Robust B2B Pricing
The app's core strength lies in its comprehensive and flexible B2B pricing engine. Store owners can create highly specific pricing rules, including percentage-based discounts, custom prices per variant, and volume-based tiers for different customer groups. As noted by some merchants, this granularity is a powerful lever for building a sophisticated wholesale program that can attract and retain high-value partners, laying the foundation for scalable growth and enhanced brand equity.
Efficient Inventory
A significant architectural advantage is the app's ability to apply discounts without creating duplicate product variants. This is a critical feature for maintaining a clean and manageable inventory system, especially for stores with large catalogs. By preserving a single source of truth for each product, the app empowers owners to prevent overselling and streamline backend operations, contributing to a higher quality storefront and a more retail-ready product line.
Cons
Compatibility Hurdles
The app's method of deeply integrating into a store's theme to manage pricing can lead to significant technical conflicts. A point raised by users is the incompatibility with essential Shopify features like Shopify Markets, which can block international wholesale orders, as well as conflicts with other third-party apps and custom themes. While this approach avoids creating messy duplicate variants, it presents a strategic trade-off where its power can cause instability if not carefully managed within a complex store setup. To mitigate this, thoroughly test the app with your specific theme and essential apps in a development store before launching to your customers.
Feature Gaps
While the core pricing features are robust, some merchants have noted gaps in ancillary B2B functions. A key area mentioned is the lack of customizable shipping rules for wholesale orders, which is a standard requirement for many B2B operations. These omissions can create manual workarounds and detract from an otherwise seamless workflow. Evaluating these limitations against your specific operational needs is a crucial step. Map out your entire wholesale workflow to identify if these gaps will impact your ability to efficiently scale your B2B channel.
Top Alternatives to B2B Wholesale Hub (Based on Performance Data)
The Deep Dive: Full Analysis & Audited Data
The pricing model scales by gating critical B2B features behind higher tiers.
The model starts with a 'Basic' plan for core percentage discounts, making it accessible. However, true B2B functionality like Custom Prices and Net Terms is locked behind the more expensive 'Professional' plan. This structure is best for established businesses ready to invest in a dedicated B2B channel, as the initial plan may feel limited for those needing granular control from the start. It's built for brands aiming to scale their wholesale operations methodically.
Free Dev
Free
Free Dev
Key Features
- All features from 'Premium'
Basic
$39.00
/ monthly
Key Features
- Percentage Discounts
- Order Minimum Conditions
- Quick Order Form
- Manual Order Entry
- Live Chat
Professional
$69.00
/ monthly
Key Features
- All features from 'Basic'
- Custom Prices
- Net Terms
- Volume Discounts
- Markets Support
Premium
$99.00
/ monthly
Key Features
- All features from 'Professional'
- Advanced Analytics
- Product Visibility / Locks
- Priority Email Support
1.What is B2B Wholesale Hub primarily used for?
B2B Wholesale Hub unifies your retail and wholesale operations into a single Shopify store. It allows you to offer special pricing and purchasing rules to B2B customers, which is a core part of its Robust B2B Pricing capabilities.
2.How does the app manage different prices for various customer groups?
The app uses customer tags to assign different pricing tiers to your wholesale buyers. Once a customer is tagged, they automatically see their specific discounts, custom prices, and product access across your store. You can see the full capabilities in the audited features list.
3.How does the app help with inventory management for B2B sales?
The app applies discounts without creating duplicate product variants for your wholesale customers. This approach is a significant advantage for maintaining a clean and accurate catalog, forming the basis of its Efficient Inventory system.
4.Is there a free plan available for B2B Wholesale Hub?
Yes, a full-featured free plan is available for all development stores and Shopify Partners. This allows you to build and test your entire wholesale setup before launching. The complete plan breakdown is available in the pricing analysis.
5.What is the main benefit of upgrading to the Professional plan?
Upgrading to the Professional plan unlocks critical B2B tools essential for scaling your wholesale channel. This includes advanced features like Custom Prices, Net Terms, and Volume Discounts. See a full comparison in the pricing analysis.
6.How can I use B2B Wholesale Hub to create a purchase order system?
You can use the Net Terms feature to create a streamlined purchase order system for your wholesale clients. This function allows you to generate draft orders, providing a professional B2B checkout experience. This creative use-case is explained in the merchant playbooks.
7.Is this app a good Shopify Plus wholesale alternative for growing brands?
Yes, it is an excellent alternative, providing core Shopify Plus wholesale functionality without the high cost. Merchants use it to gain granular control over B2B pricing and build a scalable wholesale channel. The app is praised for its Robust B2B Pricing capabilities.
8.How can I unify my retail and B2B storefronts with this app in 2025?
The app allows you to manage both B2C and B2B sales from a single Shopify store by showing specific pricing and products to tagged customers. This unified approach is a core benefit of its design, enabling Efficient Inventory management without needing a separate website.
9.What's the best way to set up tiered pricing for different wholesale customer levels?
The best way is to create multiple customer tags and assign unique percentage discounts or custom prices to each tag. This gives you flexible tiers for different groups, like distributors versus standard retailers, all managed from one dashboard. The full list of features covers this in detail.
10.Can I hide specific products from my retail customers?
Yes, the app gives you full control to lock products and manage visibility based on customer tags. This ensures that your wholesale-only items are exclusively available to your B2B customers. This powerful feature is part of the Premium Plan.
11.What is the setup process like for B2B Wholesale Hub?
The setup process is designed to be straightforward, with many of the app's over 700 reviews highlighting the fast and helpful assistance from the support team. They are available to help with any theme integration to ensure a smooth launch. For advanced workflows, you can consult the merchant playbooks.
12.What data does B2B Wholesale Hub access from my store?
The app accesses customer, product, and order data required to perform its core functions. This information is used exclusively to apply the correct pricing rules and manage B2B features like creating draft orders or displaying custom prices to tagged customers.
13.How does the app support B2B sales for international stores?
The app directly supports international B2B sales through Shopify Markets on its Professional Plan. This integration ensures that your custom pricing rules and discounts are correctly applied for wholesale customers in different countries. This is a key feature detailed in the pricing analysis.
14.What is the best way to use the quick order form to improve B2B reordering?
The quick order form is ideal for your returning B2B customers who already know what they need. It allows them to quickly add items to their cart in bulk without visiting individual product pages, streamlining the reordering process. This tool is a key part of the audited features.
15.Can I offer Net 30 or other payment terms to my wholesale buyers?
Yes, the app's Professional plan includes a Net Terms feature that lets you create draft orders for B2B customers. This allows you to offer industry-standard payment terms like Net 30, a crucial capability for managing professional wholesale accounts. The feature is detailed in the pricing analysis.
16.How do I set order minimums for wholesale purchases in 2025?
The app allows you to easily set minimum purchase requirements for your wholesale customer groups. You can enforce a minimum order value before a tagged customer can check out, which is a great way to ensure order profitability. This is a standard capability included in the audited features.
17.What are the advantages of managing B2B and B2C in a single store?
Managing both channels in one store streamlines your operations by creating a single source of truth for inventory, orders, and customer data. This unified system simplifies scaling your business and is a core benefit of the app's Efficient Inventory design.