Customer Management

Reviews act as powerful social proof, reducing purchase anxiety for new customers. Seeing that real people have bought and enjoyed a product gives shoppers the confidence to make a purchase. Product pages with reviews consistently convert at a higher rate than those without.

A loyalty program is a marketing strategy that rewards customers for making repeat purchases. This is typically done through a points-based system, where customers earn points for spending money or taking other actions, which can then be redeemed for discounts or free products.

They work together beautifully. You can use your loyalty program to incentivize customers to leave reviews. For example, you can offer loyalty points to any customer who submits a review, especially one with a photo or video. This helps you generate more social proof.

AI acts as a relationship copilot. In review apps, it can analyze sentiment. In loyalty apps, it predicts which rewards will win back at-risk customers. In support, AI chatbots handle common questions instantly. It makes your customer interactions smarter and more efficient.

A helpdesk is a centralized software for managing customer service. Instead of handling emails in one inbox and social media DMs in another, a helpdesk organizes everything into 'tickets' in one unified dashboard. This is essential for any business that wants to provide organized, efficient support as it grows.

A referral program (or 'refer-a-friend' program) turns your existing customers into advocates. It provides them with a unique link to share with friends. When a friend makes a purchase through that link, both the original customer and the new customer typically receive a reward, like a discount.

Subscription apps allow you to sell products on a recurring basis (e.g., coffee beans delivered monthly). This creates predictable, stable revenue for your business and provides convenience for your customers. They manage all the complexity of recurring billing and order creation.

Never delete them. Respond publicly and professionally. Apologize for the negative experience, offer a solution, and take the conversation offline if necessary. A thoughtful response to a negative review can actually build more trust than having only perfect 5-star reviews.

Live chat involves a real human support agent talking to a customer in real-time. A chatbot is a computer program that simulates human conversation to provide automated answers. The best strategies often use a chatbot first to handle simple queries, with the option to escalate to a live agent for more complex issues.