Report Pundit: Custom Reports
A Data-Driven Review by GetEcomTools
Goes beyond native Shopify analytics, enabling merchants to create highly customized reports for sales, inventory, and finance to drive strategic, data-informed decisions.
About Report Pundit: Custom Reports
Report Pundit positions itself as the essential analytics co-pilot for ambitious Shopify merchants. Its core capability is providing deep, customizable reporting that fills the significant data gaps in Shopify's native t...
Rating
4.9/5
Reviews
1,591
Free Plan
Available
Updated
Aug 2025
Categories
Official Links:
The GetEcomTools Verdict: Our Data-Driven Analysis
Our Take:
"While Report Pundit offers unparalleled custom reporting capabilities to fill critical Shopify data gaps, recent concerns about data reliability create a crucial trade-off for merchants who depend on absolute accuracy for strategic decision-making."
Best for:
Data-savvy merchants and multi-store operators who need to move beyond Shopify's native reporting to uncover granular insights for financial reconciliation, inventory management, and tax compliance.
Key Consideration
Brands that require flawless, out-of-the-box data reliability for mission-critical operations and lack the resources to validate complex custom reports should proceed with caution.
Data-Driven Performance Snapshot
Overall Performance
The platform's capabilities enable an extensive level of report customization that directly addresses the limitations of native Shopify reporting. Core design principles support the creation of highly specific reports for sales, inventory, and financial analysis, allowing merchants to build a foundation for data-driven brand growth and enhanced operational clarity.
The system's design positions it to pull complex data sets, yet there are notable signals regarding report accuracy. This introduces a key consideration for merchants who rely on precise data for critical financial and operational decisions. For a deeper analysis of this strategic trade-off, see the Data Reliability consideration.
Core design principles support a user-friendly report-building experience, making advanced analytics accessible without extensive technical expertise. While the platform is largely intuitive, some workflow frictions, as detailed in the Workflow Friction consideration, suggest opportunities to further streamline the user journey towards effortless insight generation.
Feature integrations facilitate a wide range of data export and sync options, including Excel, CSV, PDF, and Google Sheets. The system's architecture also supports more advanced use cases like SFTP and BigQuery connections, providing the flexibility needed for brands to integrate data across their entire operational stack and achieve true retail readiness.
Pros & Cons: Key Findings From Our Analysis
Pros
Deep Customization
The platform's core strength is its ability to generate highly specific, custom reports that fill critical data gaps within Shopify's native analytics. As noted by some merchants, this allows for the creation of reports for complex tax scenarios, detailed financial reconciliation, and granular inventory analysis. This capability empowers store owners to move beyond surface-level metrics and build a truly data-driven strategy, fostering the kind of operational excellence that underpins sustainable brand loyalty.
Intuitive Builder
Report Pundit provides a user interface that is frequently described by users as intuitive and easy to navigate, even when building complex reports. This accessibility lowers the barrier to entry for advanced analytics, enabling merchants without a dedicated data team to harness powerful insights. By simplifying the process of data exploration, the app helps store owners make smarter, faster decisions to enhance their storefront quality and scale their business effectively.
Versatile Exports
The app offers robust options for exporting and integrating data, a point raised by users who leverage its ability to sync with tools like Google Sheets or deliver reports via SFTP. This flexibility ensures that the insights generated within Report Pundit can be seamlessly incorporated into broader business workflows, from accounting in Xero to sharing data with external partners. This transforms the app from a simple reporting tool into a central hub for business intelligence, enabling a more cohesive and scalable operational strategy.
Cons
Data Reliability
A key consideration is the reliability of report data, with some users flagging instances of inaccurate or inconsistent results. The platform's power to access deep, granular data fields—often beyond Shopify's own reporting reach—may introduce variability depending on the complexity of the custom report. While this access unlocks more sophisticated business intelligence, it places a greater emphasis on careful configuration and validation. To ensure data integrity, it's advisable to cross-reference critical financial reports and start with simpler, pre-built templates before building highly complex custom queries.
Workflow Friction
Some merchants have noted specific usability issues that can disrupt the workflow, such as the system logging users out after a period of inactivity without auto-saving report progress. While the interface is generally intuitive, this particular friction point requires a more deliberate approach to report building. This can be managed by adopting a habit of frequent saving, which ensures that complex work is preserved. Proactively save your custom reports at regular intervals to prevent any loss of work and maintain a smooth analytics workflow.
Top Alternatives to Report Pundit: Custom Reports (Based on Performance Data)
The Deep Dive: Full Analysis & Audited Data
Pricing scales directly with your Shopify plan, aligning costs with business growth.
The entry point is a generous free plan for new stores, with paid tiers that unlock advanced features like automation and charts. The model is designed to scale with a store's success, as pricing is tied to the underlying Shopify plan. This structure is ideal for growth-focused brands who want predictable reporting costs that align with their operational tier, ensuring they only pay for advanced capabilities as their business matures and requires them.
Free Plan
Free
Free Plan
Key Features
- All Shopify data
- Pre-built reports
- Filter & group data
- Customized reports
- User management
- Export reports
Basic
$9.00
/ monthly
Usage & Quotas
Unlimited
Key Features
- All features from 'Free Plan'
- Charts & Graphs
- Calculated data fields
- Automated Report Scheduling
- Free Report Setup
- Live Chat
Grow
$19.00
/ monthly
Usage & Quotas
Unlimited
Key Features
- All features from 'Basic'
Advanced
$35.00
/ monthly
Usage & Quotas
Unlimited
Key Features
- All features from 'Grow'
- One-on-one call support
1.What is Report Pundit primarily used for?
Report Pundit is used to create advanced, custom reports that go far beyond Shopify's native capabilities. With a 4.9-star rating from over 1,600 reviews, it unlocks granular insights into sales, inventory, and finances, allowing for truly deep customization to fit your business needs.
2.Is Report Pundit easy to use for creating custom Shopify reports in 2025?
Yes, Report Pundit is designed with a user-friendly interface that makes building complex reports straightforward. Its intuitive builder empowers merchants to access advanced analytics without needing a technical background, streamlining the path to data-driven decisions.
3.What is the main benefit of upgrading from Report Pundit's Free plan?
Upgrading from the free plan unlocks powerful automation and visualization tools essential for scaling your business. Key benefits include automated report scheduling, calculated data fields for deeper analysis, and access to charts and graphs. See the full breakdown in the pricing analysis.
4.How does Report Pundit's pricing scale with my store's growth?
Report Pundit's pricing model is designed to grow with your business by aligning its tiers directly with your Shopify plan. This ensures you only pay for more advanced features as your store's operational needs increase, making it a cost-effective solution for growth-focused brands. The full structure is detailed in the pricing analysis.
5.How can I simplify financial reconciliation with Report Pundit?
You can dramatically simplify financial reconciliation by creating reports that include data points unavailable in Shopify, such as payout transfer dates. This allows you to match transactions to bank deposits with precision, saving hours of manual work. Explore more strategies in the merchant playbooks.
6.What tools can Report Pundit integrate with for advanced data analysis in 2025?
Report Pundit provides versatile data export options to connect with your entire analytics stack. It offers seamless syncing with Google Sheets and exports to Excel, CSV, and PDF, plus advanced delivery via SFTP for integration with data warehouses like BigQuery. This flexibility is a core part of its versatile exports capability.
7.Can Report Pundit solve challenges with complex state and county sales tax reporting?
Absolutely. The app excels at creating detailed sales tax reports that can be customized down to the county level. This solves a major Shopify limitation and provides the accuracy needed for stress-free tax filing. Find more operational solutions in the merchant playbooks.
8.What's the best way to use Report Pundit for advanced inventory management?
The best way to manage inventory is by building custom reports to track sales velocity, identify your slowest-moving products, and even find stock that has never sold. This allows you to optimize your catalog for profitability and avoid overstocking. This level of analysis is a key component of its Custom Reporting & Analytics strength.
9.How do I get help building a highly specific custom report?
Report Pundit includes a complimentary report building service, a feature praised in dozens of user reviews. Their support team will create any custom report you need at no additional cost, ensuring you get the exact data required without a steep learning curve. See examples of what's possible in the merchant playbooks.
10.What data does Report Pundit access from my store?
Report Pundit securely accesses only the data necessary to generate your reports, such as order, product, and customer information, through Shopify's official API. All data is used exclusively for the purpose of building the analytics you request. You can see the full range of data fields it can access in the audited features list.
11.How does Report Pundit improve on Shopify's native payout reports?
Report Pundit significantly enhances payout reporting by combining sales, order, and payout data—including specific transaction codes and transfer dates—into a single view. This solves a major Shopify data gap and enables flawless reconciliation. This advanced capability is central to its top rating for Custom Reporting & Analytics.
12.What are the advantages of using Report Pundit for multi-store reporting?
The key advantage is the ability to consolidate data from all your Shopify stores into a single, unified report. It seamlessly handles multiple currencies and provides a holistic view of your entire operation, which is critical for making strategic decisions as you scale. This is a core feature detailed in the audited features.
13.How can I set up automated sales reports in Shopify to be sent to my team?
With Report Pundit's paid plans, you can easily schedule any custom report to be automatically generated and delivered via email or synced with a Google Sheet. This keeps your entire team aligned with up-to-date performance data without any manual effort. Learn more about automation in the merchant playbooks.
14.Can I export complex Shopify data to Excel or Google Sheets with Report Pundit?
Yes, you can export any custom report, no matter how complex, directly to Excel, CSV, or an auto-updating Google Sheet. This allows for unlimited offline analysis and easy sharing, giving you full control over your data. This is a key reason it's recognized for its versatile exports.
15.How does Report Pundit enhance e-commerce operational efficiency for small teams?
Report Pundit boosts efficiency by automating time-consuming data collection and creating operational tools like visual pick lists with product images. By replacing manual spreadsheet work, it frees up your team to focus on growth activities. These efficiency gains are highlighted in the merchant playbooks.
16.As an advanced Shopify analytics app, what key metric should I track for better profit insights in 2025?
For superior profit insights, you should create a custom calculated metric that combines product sales, cost of goods, and specific fees to track true profit margin per SKU. Report Pundit allows you to build these custom fields, moving beyond revenue to see what truly drives profitability. The platform's deep customization is designed for exactly this type of analysis.