
Mipler — Advanced Reports
A Data-Driven Review by GetEcomTools
Goes far beyond native Shopify analytics, enabling store owners to build highly customized reports for sales, inventory, and finance to drive strategic growth and operational efficiency.
About Mipler — Advanced Reports
Mipler Advanced Reports is designed for merchants who find Shopify's native reporting insufficient for their scaling ambitions. The platform provides the tools to construct granular, custom reports from virtually any sto...
Rating
5/5
Reviews
460
Free Plan
Available
Updated
Aug 2025
Categories
Official Links:
The GetEcomTools Verdict: Our Data-Driven Analysis
Our Take:
"While its flexible report customization offers a powerful way to overcome Shopify's native limitations, the app's pricing model may present a hurdle for some growing brands, requiring a careful cost-benefit analysis to justify the investment in its advanced data capabilities."
Best for:
Data-driven brands that need to transcend Shopify's reporting limitations and are prepared to invest in a robust analytics tool to achieve deep operational insights and scalable growth.
Key Consideration
Merchants who only require basic, high-level reporting. Using this advanced tool for simple analytics is like using a surgical scalpel for a butter knife—the power is there, but it may be an unnecessary expense if the core business strategy doesn't demand deep data dives.
Data-Driven Performance Snapshot
Overall Performance
The platform's capabilities provide a robust foundation for deep data analysis, far exceeding native Shopify reports. Its design supports granular customization, enabling merchants to build a sophisticated data operation that can drive strategic growth and enhance brand loyalty.
Core design principles support extensive report customization, allowing merchants to incorporate unique data points like metafields and tags. This flexibility is essential for tailoring analytics to specific business models, empowering owners to craft a truly retail-ready operational dashboard.
The system's design positions advanced features at a premium, which can create scaling friction for some businesses. While the entry-level plans offer significant value, the leap to higher tiers requires careful consideration, as noted in our analysis of its pricing model. This structure impacts the overall value proposition for brands on a rapid but budget-conscious growth trajectory.
Feature integrations, particularly with Google Sheets, facilitate seamless data workflows outside of the Shopify ecosystem. This capability allows for more complex, off-platform analysis and collaboration, positioning the tool as a central hub for building a scalable business intelligence stack.
Pros & Cons: Key Findings From Our Analysis
Pros
Flexible Customization
The app excels at allowing merchants to build reports from the ground up, incorporating nuanced data like metafields and tags. This level of control enables the creation of highly specific dashboards that align directly with unique business goals, transforming raw data into a powerful tool for driving brand growth and optimizing operations.
Fills Reporting Gaps
Merchants consistently highlight the app's ability to generate critical reports that Shopify's native tools cannot, such as detailed sales by collection or reports including order IDs. This core function provides the necessary visibility for everything from tax compliance to day-to-day performance tracking, solidifying its role as an essential operational upgrade.
Cons
Pricing Friction
The app's pricing structure, particularly for higher tiers, is a recurring point of concern for some users, backed by 4 recent examples. While the advanced features like multi-store reporting and API access justify a premium for scaled enterprises, the cost may feel steep for smaller brands or those needing just one or two premium features. This creates a potential value disconnect for businesses in the crucial mid-growth phase. Evaluate each tier's features against your specific growth roadmap to ensure the investment aligns with your profitability goals.
No Mobile App
The platform currently lacks a dedicated mobile application, which can be a limitation for on-the-go store owners. In an era where business management often happens away from a desktop, the inability to quickly check reports from an iPhone or iPad presents an operational gap. This is a strategic trade-off for a desktop-first power tool. Establish a routine for checking key metrics via scheduled email reports to mitigate the lack of mobile access.
Top Alternatives to Mipler — Advanced Reports (Based on Performance Data)
The Deep Dive: Full Analysis & Audited Data
Offers a free entry point, but scales quickly with feature-gated tiers.
The pricing model provides a clear entry point with a functional free plan for new stores. However, access to core scaling features like unlimited custom reports and multi-store capabilities is reserved for the highest tier. This structure suggests the model is built for businesses that are ready to invest in a robust data infrastructure as they grow. It is best suited for committed brands that foresee a need for deep, customized analytics and view reporting as a core strategic asset, not just an operational cost.
FREE
Free
FREE
Usage & Quotas
Included
Upgrade plan for more
Key Features
- Access to 60+ Built-in Reports
- Daily Email Reports
- Filter and Sort Reports
- Live Chat Support
Basic
$14.99
/ monthly
Usage & Quotas
Unlimited
5
/ monthUpgrade plan for more
Key Features
- All features from 'FREE'
- Export Data
- Ad-hoc Calculations
- Custom Columns
- Tickets and Live Chat Support
Optimal
$29.99
/ monthly
Usage & Quotas
Unlimited
10
/ monthUpgrade plan for more
Key Features
- All features from 'Basic'
- Scheduled Emails
- Quick Access and Sharing
- Google Sheets Integration
- Free custom report setup
Advanced
$39.99
/ monthly
Usage & Quotas
Unlimited
Unlimited
Key Features
- All features from 'Optimal'
- Multi-store Reporting
- Data Manipulation Flow
- Data Access API
- Dedicated Support Engineer
1.What is Mipler Advanced Reports used for?
Mipler Advanced Reports is used to create detailed custom reports that go far beyond Shopify's native capabilities. It allows you to analyze sales, inventory, and customer data with precision to make smarter business decisions. The app's core strength is its proven ability to fill reporting gaps in the standard Shopify platform.
2.How does the AI report builder for Shopify work?
The AI Assistant streamlines report creation by allowing you to describe the report you need in plain language. It then automatically generates the report, adds custom columns, or adjusts existing ones for you. This is a key part of the app's audited features designed to accelerate your data analysis workflow.
3.Is Mipler Advanced Reports easy to use for beginners?
Yes, the app is designed for an intuitive user experience, even for those without a technical background. While building extremely complex reports has a learning curve, its interface and highly-rated support make it accessible. This focus on usability is reflected in its flexible customization options.
4.Can I create reports using custom metafields in 2025?
Absolutely, reporting on custom metafields is a core capability of the app. You can incorporate any metafield or tag data into your reports to gain comprehensive insights tailored to your unique product and order attributes. This is a key way the app fills reporting gaps left by Shopify's standard tools.
5.What's the main benefit of upgrading from the Free plan?
Upgrading to a paid plan unlocks the ability to create and save your own custom reports and export data. While the Free plan is great for accessing over 60 pre-built reports, paid plans are essential for tailoring analytics to your specific business needs. The full tier comparison is available in our pricing analysis.
6.How is Mipler's pricing structured for growing stores?
The pricing is structured in tiers to match a store's growth, starting with a functional free plan and scaling up to an advanced tier for enterprises. Each plan unlocks more powerful features like unlimited custom reports and multi-store dashboards, ensuring you only pay for the capabilities you need. You can explore the different options in the pricing analysis.
7.Does Mipler Advanced Reports integrate with Google Sheets?
Yes, the app integrates directly with Google Sheets, allowing you to sync your report data automatically. This is perfect for creating live dashboards, sharing data with your team, or performing more complex analysis outside of Shopify. This seamless connection is a core part of its data integration capabilities.
8.How can I use the app to streamline operations for my team?
You can streamline team operations by sharing reports through secure public links, which eliminates the need to grant full Shopify admin access. Automating key reports via scheduled emails ensures everyone has the latest data without manual effort. These collaboration tools are outlined in the merchant playbooks.
9.Can this app report on non-traditional models like a meal delivery service?
Yes, the app's flexible reporting engine is ideal for non-traditional business models. You can create custom reports to organize orders for a meal delivery service, generate order lists, and manage weekly deliveries. Explore more creative applications in the merchant playbooks.
10.How does Mipler help with Shopify sales tax reporting in 2025?
The app simplifies sales tax reporting by generating detailed reports that break down taxes by county, state, or country. This is crucial for accurate filing and overcomes the limitations of Shopify's standard tools. This powerful reporting and analytics capability saves countless hours during tax season.
11.What is the best way to track inventory value and COGS across multiple locations?
Mipler provides precise inventory reports that show stock value and Cost of Goods Sold (COGS) broken down by each of your business locations. This feature gives you an accurate financial overview of your inventory assets. This vital capability is part of the app's audited features.
12.What kind of support is available if I need help building a custom report?
The app is backed by exceptional, real-time customer support, as confirmed by hundreds of user reviews. The support team, available via live chat, will often build custom reports for you, ensuring you get the exact data you need without being a technical expert. This hands-on assistance is a key reason for the app's 5.0 rating.
13.What data does Mipler access from my store, and how is it protected?
Mipler accesses your store's sales, product, and customer data for the sole purpose of generating the reports you request. All data is handled securely, and the app includes features like shareable public links to give teams access to reports without exposing your Shopify admin credentials. This is a core part of the app's design, as seen in the audited features.
14.What are the best strategies for multi-store reporting in Shopify?
The best strategy is to use a centralized dashboard that consolidates data from all your storefronts, and Mipler's Advanced plan provides this exact solution. It allows you to merge data for a complete, holistic view of your entire business performance in one place. This feature is a key part of the pricing analysis for scaling enterprises.
15.How do I fix Shopify's reporting limitations for financial analysis?
You overcome Shopify's native reporting limitations by using Mipler to build comprehensive financial reports, including detailed COGS, tax summaries, and profit analysis. The app accesses data points that Shopify's default tools do not, providing the clarity needed for serious financial management. This is the app's primary value, as it was built to fill reporting gaps.
16.Can I get real-time Shopify analytics instead of waiting for delays?
Yes, Mipler provides reports that are updated in near real-time, giving you a more accurate and immediate view of your store's performance than Shopify's native reports. This allows for quicker, data-driven decisions throughout the day. The app's superior reporting and analytics speed is a key advantage.
17.How can I get a Shopify report that includes the Order ID?
Mipler is one of the only reporting apps that can include the Shopify Order ID in your reports, a feature not available in Shopify's standard tools. This is essential for cross-referencing transactions and reconciling orders with other systems. This unique capability is part of the app's extensive list of features.
18.What's the best way to schedule Shopify reports to my email in 2025?
The best way is using Mipler's scheduled email feature, which automatically sends key reports as PDF, CSV, or Excel attachments to any email address on a daily, weekly, or monthly basis. This automation keeps your team informed without manual work. These time-saving automations are detailed in the merchant playbooks.
19.What's the best Shopify app for advanced customer analysis?
For deep customer analysis, Mipler allows you to build custom reports that segment customers by tags, order history, location, and other attributes. This provides the insights needed to understand customer behavior, calculate lifetime value, and inform your marketing strategy. This level of detail is a core component of its flexible customization.