Wholesale Gorilla
A Data-Driven Review by GetEcomTools
Offers a streamlined way to integrate a full-featured wholesale channel into an existing Shopify store, helping brands scale their B2B operations efficiently while maintaining a unified inventory and brand experience.
About Wholesale Gorilla
Wholesale Gorilla is designed for merchants looking to expand into B2B sales without managing a separate storefront. The platform's core capabilities focus on creating a password-protected, parallel version of your store...
Rating
4.8/5
Reviews
251
Free Plan
Available
Updated
Aug 2025
Categories
Official Links:
The GetEcomTools Verdict: Our Data-Driven Analysis
Our Take:
"Wholesale Gorilla excels at providing a remarkably intuitive platform for launching a B2B channel, enabling brands to efficiently scale their wholesale operations, though its streamlined nature may not suit businesses requiring deep, complex pricing customizations."
Best for:
Brands seeking a straightforward, cost-effective way to add a wholesale portal to their existing Shopify store. It's ideal for those prioritizing ease of use and rapid deployment to build a loyal B2B customer base without operational complexity.
Key Consideration
Large-scale enterprises or B2B-native businesses with complex, multi-layered discount structures or a need for deep UI customization. Using this tool for such intricate needs is like using a precision knife for a sledgehammer's job, potentially slowing down the path to advanced retail excellence.
Data-Driven Performance Snapshot
Overall Performance
The platform's capabilities provide a comprehensive toolkit for managing a B2B channel within an existing store. Core design principles support key wholesale functions like custom pricing and order rules, enabling brands to build out a robust B2B presence. While the app carries a strong user rating of 4.8/5.0, strategic refinements could further enhance its power for complex retail operations.
Core design principles support an exceptionally intuitive user experience, from installation to daily operation. The tool's setup allows merchants to quickly establish a professional wholesale portal, empowering them to focus on building customer loyalty rather than wrestling with complex configurations.
Feature integrations facilitate essential B2B functions like net terms, product exclusions, and a quick order form. The system's design positions it as a powerful tool for brands moving into wholesale, though it strategically omits more niche, complex features found in the Limited Price Tiering in favor of a streamlined, accessible user experience.
The system's design aims for seamless integration, but its reliance on theme compatibility can be a point of friction. While no significant recent issues were found, past user-noted difficulties with theme updates suggest ensuring compatibility with your specific store setup is a key consideration. Proactive testing during theme changes is a wise step to maintain a smooth path to scalable business growth.
Pros & Cons: Key Findings From Our Analysis
Pros
Intuitive Design
The platform is consistently highlighted for its straightforward setup and ease of use. As noted by some merchants, the clear interface allows for rapid deployment of a wholesale channel without a steep learning curve. This empowers store owners to focus on growing their B2B relationships and building brand equity, rather than getting bogged down in technical configurations.
Unified Storefront
A key capability is the seamless integration of B2B and retail operations into a single Shopify store. This avoids the cost and complexity of managing a separate wholesale site, a point raised by users who considered that alternative. The app enables a unified inventory and brand experience, which is crucial for maintaining storefront quality and operational efficiency as the business scales.
Cons
Limited Price Tiering
The app's pricing rules are robust for setting standard wholesale discounts, but it currently lacks advanced, multi-level tiered pricing based on volume, a feature available in the pricing model. This streamlined approach ensures simplicity and prevents overwhelming new wholesale managers. However, brands with highly complex B2B sales models may find this a limitation. For most, the existing structure provides a solid foundation for growth. Evaluate your long-term pricing strategy to ensure alignment with the app's capabilities.
UX Friction Points
A few specific user experience gaps have been noted by merchants, such as the inability for logged-in wholesale customers to view retail pricing for comparison. While workarounds exist, this design choice prioritizes a clean, uncluttered interface for B2B buyers. Similarly, the wholesale application form offers limited customization. These trade-offs are made to maintain a simple, reliable core product. Plan for these minor workflow adjustments to maximize efficiency for your team and customers.
Top Alternatives to Wholesale Gorilla (Based on Performance Data)
The Deep Dive: Full Analysis & Audited Data
The pricing model provides a clear path from basic setup to advanced B2B features.
The pricing structure offers a logical entry point with the 'Lite' plan, but the 'Advanced' tier unlocks the app's core B2B power. The significant price jump to 'Premium' positions it for businesses ready to invest in advanced customization and volume-based scaling. This model is best suited for growing brands that can graduate through the tiers as their wholesale revenue and complexity increase, ensuring they only pay for the features they need at each stage.
Development
Free
Development
Key Features
- Free for development stores
Lite
$34.95
/ monthly
Usage & Quotas
Unlimited
Unlimited
Key Features
- Basic registration form
- Manual orders
Advanced
$69.95
/ monthly
Usage & Quotas
Unlimited
Unlimited
Key Features
- All features from 'Lite'
- Quick Order Form
- Wholesale shipping rules
- Net terms
- Hide products
- Discount codes
- Order limits
- CSV price upload
- Theme integration
Premium
$149.95
/ monthly
Usage & Quotas
Unlimited
Unlimited
Key Features
- All features from 'Advanced'
- Customizable sign up form
- Volume discounts
- Payment terms
- Store/page locks
- Advanced product-lock rules
- Priority/video support
1.What is Wholesale Gorilla primarily used for?
Wholesale Gorilla integrates a complete B2B wholesale channel directly into your existing Shopify store. This allows you to manage both retail and wholesale operations from a single dashboard, leveraging a unified storefront to maintain brand consistency and inventory accuracy.
2.Is Wholesale Gorilla easy for beginners to set up?
Yes, the app is designed for an exceptionally intuitive setup process, allowing you to launch a professional wholesale portal quickly. With its 5-star rating for Ease of Use & Setup, you can focus on growing your business rather than on complex configurations.
3.How can I set custom pricing for different wholesale groups?
You can easily create unlimited customer groups and assign unique pricing rules or discounts to each one using customer tags. This core function is central to its powerful wholesale management toolkit, giving you precise control over your B2B pricing strategy.
4.What is the main benefit of upgrading from the Lite to the Advanced plan?
Upgrading to the Advanced plan unlocks the app's core B2B power tools, including the Quick Order Form, custom wholesale shipping rules, and net terms. These features are designed to streamline operations and enhance the professional experience for your wholesale buyers, as detailed in the pricing analysis.
5.Is there a free plan for using Wholesale Gorilla?
Yes, there is a completely free plan available for development, partner, and trial stores. This allows you to fully build and test your wholesale channel without any financial commitment before you go live. You can review all available tiers in the pricing analysis.
6.How does Wholesale Gorilla integrate with my existing Shopify store?
The app integrates directly into your current Shopify theme, creating a password-protected wholesale area that shares your existing products and inventory. This creates a unified storefront that eliminates the need to manage a second website, which is a key reason merchants with a 4.8-star satisfaction rating choose this solution.
7.What are the best Wholesale Gorilla strategies for drop shipping in 2025?
Wholesale Gorilla is an excellent platform for automating drop shipping workflows with your B2B partners, such as galleries or other retailers. You can provide them with wholesale accounts to place orders directly on your site, which you can then fulfill without handling invoicing or inventory. Explore more creative strategies in the merchant playbooks.
8.How do I create exclusive products just for my wholesale customers?
You can easily hide specific products or entire collections from your public-facing retail store, making them visible only to logged-in wholesale customers. This feature allows you to offer exclusive B2B-only items or bundles. See the full list of features for more details.
9.What's the best way to offer flexible payment options like net terms?
The app includes built-in support for offering net payment terms (e.g., Net 30, Net 60) to trusted wholesale clients. This capability is part of the robust B2B feature set and helps you build stronger, more loyal relationships with your key accounts.
10.How quickly can I launch my wholesale channel with Wholesale Gorilla?
Most merchants can configure and launch their wholesale channel in just a few hours. The app is built around an intuitive design and guided setup that removes technical barriers, enabling you to start selling to B2B customers the same day.
11.What Shopify data does Wholesale Gorilla access to function?
Wholesale Gorilla accesses only the necessary data to provide its services, such as your product catalog, customer information, and order data. This information is used exclusively to apply pricing rules and process wholesale orders, and is handled securely to protect your and your customers' privacy. For more information, see this related question.
12.What are the best ways to scale a wholesale business on Shopify without Shopify Plus?
Wholesale Gorilla is the ideal cost-effective alternative, allowing you to build a powerful B2B channel without the high expense of Shopify Plus. It achieves this by creating a unified storefront that leverages your single inventory, which is a proven path for scaling your wholesale operations efficiently.
13.How can I use B2B customer tagging for advanced custom pricing?
You can assign specific tags to your wholesale customers to place them into different pricing groups. Once tagged, the app automatically applies the discount rules you've set for that group, providing a seamless way to manage tiered pricing. This is a key part of the app's wholesale management system.
14.What are best practices for setting up custom wholesale shipping rules in 2025?
For 2025, the best practice is to create specific shipping rules that override your retail rates, ensuring you don't lose money on large B2B orders. You can set rules based on order total, weight, or destination to optimize profitability. This functionality is a core component of the app's B2B feature set.
15.Can I manage both B2B and DTC sales from one inventory with this app?
Yes, managing both sales channels from a single inventory is a primary benefit of the app. It provides a unified storefront experience, which means a product sold to a wholesale client is immediately reflected in the stock available to retail customers, preventing overselling.
16.How does the quick order form improve the B2B customer experience?
The quick order form provides a streamlined, single-page ordering process ideal for B2B customers who know exactly what they need. This feature significantly speeds up reordering, which helps boost loyalty and repeat business. You can find more tips like this in the merchant playbooks.