TP: True Profit Analytics
A Data-Driven Review by GetEcomTools
Provides a real-time, consolidated view of your store's profitability by automatically tracking all costs, including ad spend, empowering you to make data-driven decisions for scalable growth.
About TP: True Profit Analytics
TrueProfit Analytics is designed to be the central nervous system for your store's finances, moving beyond basic revenue numbers to reveal your actual net profit. The platform automates the tedious work of consolidating ...
Rating
4.9/5
Reviews
527
Free Plan
No
Updated
Aug 2025
Categories
Official Links:
The GetEcomTools Verdict: Our Data-Driven Analysis
Our Take:
"TrueProfit delivers robust and accurate profit tracking through an exceptionally intuitive interface, though scaling brands should strategically plan for its usage-based pricing model to maintain margin integrity."
Best for:
E-commerce brands focused on building a strong financial foundation and making data-driven decisions from day one, enabling the creation of a loyal and profitable customer base.
Key Consideration
Merchants operating on razor-thin margins who require absolute cost predictability, as the order-based overage fees could introduce unwelcome budget variance during rapid growth phases.
Data-Driven Performance Snapshot
Overall Performance
The platform's capabilities are engineered to provide a comprehensive and precise view of a store's financial health. Core design principles support the automatic consolidation of diverse cost centers, from COGS to ad spend, into a single source of truth. This enables store owners to move beyond surface-level revenue metrics and build a foundation for sustainable, loyalty-driving growth.
Core design principles support a highly intuitive user experience, which is a clear strength. The system's design positions store owners to quickly grasp complex financial data through a clean interface, reducing the learning curve and empowering them to focus on strategic actions that enhance brand equity rather than wrestling with complicated software.
Feature integrations facilitate seamless data synchronization from a wide array of advertising platforms. The tool's architecture is built to automatically pull and reconcile ad spend, providing a holistic view of marketing performance and its direct impact on net profit. This capability is crucial for optimizing campaigns and scaling a retail-ready business.
The system's design positions it as a strong partner for initial growth, but its scalability requires careful strategic planning. The reliance on a usage-based pricing model introduces a variable cost factor that needs to be proactively managed as order volume increases to ensure the tool remains a cost-effective asset for long-term brand success.
Pros & Cons: Key Findings From Our Analysis
Pros
Comprehensive Tracking
The platform's core capability is its robust and accurate profit calculation, a point consistently highlighted by merchants. It automates the aggregation of all critical costs—including COGS, transaction fees, and multi-platform ad spend—into a single, real-time dashboard. This moves businesses beyond spreadsheets, providing the financial clarity needed to make confident decisions and scale a brand with a true understanding of its profitability.
Intuitive Interface
The tool's design is frequently praised for its simplicity and ease of use. It presents complex financial data in a visually appealing and easily digestible format, including a convenient mobile app. This focus on user experience ensures that store owners can quickly access vital KPIs without a steep learning curve, empowering them to focus on strategic initiatives that build customer loyalty and drive growth.
Granular Cost Control
The feature set enables a high degree of precision in managing variable expenses. Based on system capabilities, store owners can define shipping costs per variant, a critical function for businesses with diverse product catalogs and international customers. This level of granular control helps protect profit margins on every order, ensuring the business is building a financially sound foundation for retail-ready expansion.
Cons
Usage-Based Pricing
A key consideration is the pricing model, which includes overage fees based on monthly order volume. While this structure allows for a lower entry point and aligns costs with activity, it can introduce budget variability for rapidly scaling brands. This pay-as-you-grow approach can be highly efficient, but it requires proactive financial planning to avoid unexpected costs during high-growth periods. Forecast your order volume to select the appropriate tier and maximize value.
LTV Data Model
The platform's Customer Lifetime Value (LTV) calculation includes all customer records from Shopify, regardless of their purchase history, a detail noted by some users. This approach provides a broad overview but may not align with strategies requiring LTV calculated strictly from paying customers. While this simplified metric can offer directional insights for emerging brands, those needing advanced segmentation may need to supplement this data. Maintain clean customer data in Shopify to improve the accuracy of all integrated analytics.
Top Alternatives to TP: True Profit Analytics (Based on Performance Data)
The Deep Dive: Full Analysis & Audited Data
Pricing scales with order volume, rewarding operational efficiency.
The pricing structure offers a clear path for growth, starting with an accessible tier for new stores and scaling up with features for established businesses. The model directly links cost to order volume, which means your investment grows alongside your success. This makes it ideal for ambitious brands aiming to scale their operations methodically while keeping costs aligned with revenue, ultimately protecting and expanding their profit margins.
Basic
$35.00
/ monthly
Usage & Quotas
300
/ monthKey Features
- Quantity-based COGS
- Weight-based Shipping Cost
- Realtime Profit Dashboard
- Customer Lifetime Value
- Custom Costs
Advanced
$50.00
/ monthly
Usage & Quotas
800
/ monthKey Features
- All features from 'Basic'
- Product Analytics
- P&L Report
- Bundling Insights
- Customize Email Report
- Shopify Shipping Auto-sync
Ultimate
$100.00
/ monthly
Usage & Quotas
2,000
/ monthUnlimited
Key Features
- All features from 'Advanced'
- Ad Sync Custom Rules
- Onboarding Manager
Enterprise
$200.00
/ monthly
Usage & Quotas
3,000
/ monthUnlimited
Key Features
- All features from 'Ultimate'
- Marketing Attribution
- Onboarding manager
- Prioritized support
1.What is TrueProfit primarily used for?
TrueProfit automatically calculates your store's true net profit in real-time by consolidating all your expenses. It brings together costs like COGS, ad spend, and transaction fees into one clear dashboard, giving you a complete financial picture to make smarter decisions. This is a core part of its comprehensive tracking capability.
2.Is TrueProfit easy for beginners to use?
Yes, TrueProfit is designed with an exceptionally user-friendly interface that simplifies complex financial data. Many of the over 570 reviews praise its intuitive interface, making it easy to get started and find the profit insights you need quickly, even without a financial background.
3.Can I check my store's profit performance on my phone?
Yes, you can track your store's financial health from anywhere using the dedicated TrueProfit mobile app. This feature gives you access to your real-time profit dashboard and key metrics right on your phone, which is a core part of the audited features.
4.How does TrueProfit replace manual spreadsheets for financial tracking?
TrueProfit completely automates financial reporting, saving you hours of manual work in spreadsheets. It automatically syncs and calculates all your costs and revenues, providing error-free, up-to-the-minute profit reports. This automation is a key aspect of its comprehensive tracking.
5.What is the main benefit of upgrading from the Basic to the Advanced plan?
Upgrading to the Advanced plan unlocks powerful analytics to help you grow faster and boost profits. You get key features like the P&L Report and Product Analytics that provide deeper visibility into what drives your business. You can compare all plans in the pricing analysis.
6.How does TrueProfit's pricing work as my store grows?
TrueProfit's pricing is designed to scale with your business success, with plans based on your monthly order volume. This model trades a fixed cost for a variable one that aligns with your store's activity, ensuring your investment grows directly with your revenue. This approach is detailed in the usage-based pricing model.
7.Does TrueProfit integrate with major advertising platforms?
Yes, TrueProfit seamlessly syncs ad spend data from all major platforms, including Facebook, Google, TikTok, and Amazon. This allows you to automatically track your ad costs and calculate ad-level net profit for a true picture of your ROAS. This integration is a core part of the audited features.
8.Can TrueProfit handle financial reporting for multiple Shopify stores?
Yes, the app is built to support merchants with multiple stores through its all-store view feature. This allows you to consolidate data and get a high-level overview of your entire business portfolio from a single dashboard. For setup tips, check the merchant playbooks.
9.What's the best way to get an accurate P&L statement for my Shopify store in 2025?
TrueProfit generates a complete and accurate Profit & Loss (P&L) report automatically. It pulls all revenue and cost data together, including variable costs and ad spend, to give you a financial statement you can trust for making strategic decisions. The audited features list details this capability.
10.How can I use TrueProfit to improve my profit margins?
TrueProfit helps you improve margins by giving you product-level profit analytics. You can instantly see which products are most profitable and which are underperforming, allowing you to optimize pricing, marketing spend, and inventory. This comprehensive tracking is key to financial health.
11.How difficult is the setup process for TrueProfit?
The setup process is designed to be very straightforward, and most users find it simple and fast. The app guides you through connecting your accounts, and the support team is widely praised for providing exceptional assistance if you need help. Users consistently highlight the easy setup as part of its great ease of use.
12.What data does TrueProfit access from my store, and how is it used?
TrueProfit accesses order, product, and customer data, along with ad spend from connected platforms, strictly to calculate your financial metrics. All data is handled securely and is used only to provide the analytics within your dashboard, ensuring your business information remains private and focused on your growth.
13.What are the best strategies for Shopify COGS tracking automation in 2025?
TrueProfit provides best-in-class COGS tracking automation by letting you set costs per product or variant, which are then applied automatically to every order. This eliminates manual entry and ensures your cost of goods is always accurate. The app's granular cost control is designed for this purpose.
14.How does TrueProfit's real-time profit dashboard help with scaling my ecommerce business?
The real-time profit dashboard is your command center for scaling, providing an instant, accurate view of your net profit. This allows you to make quick, data-driven decisions on ad spend and campaigns, knowing immediately if you are profitable. Its comprehensive tracking gives you the confidence to grow.
15.Does TrueProfit offer a customer lifetime value (LTV) calculation feature?
Yes, TrueProfit calculates Customer Lifetime Value (LTV) to help you understand the long-term worth of your audience. The app's model provides a broad overview of your entire customer file, offering valuable directional insights for your marketing strategy. This feature is detailed in the LTV data model.
16.How can I use TrueProfit for easy financial reporting for my Shopify store?
TrueProfit simplifies financial reporting by generating automated P&L statements and custom reports with the click of a button. It replaces complex spreadsheets with a clean, intuitive interface that makes it easy to understand your business's performance and share insights with your team.
17.What is the best way to handle multi-store profit reporting with TrueProfit?
TrueProfit excels at multi-store reporting with its 'all-store view', which is a key part of the audited features. This consolidates the financials from all your Shopify stores into one unified dashboard, giving you a complete overview of your entire enterprise's profitability without switching accounts.
18.Can TrueProfit precisely track my custom Shopify shipping fees?
Yes, the app offers powerful tools for precise expense management, allowing you to track complex shipping fees. You have the flexibility to set shipping costs per variant, which provides the granular cost control needed to protect your margins on every single order.
19.Is TrueProfit a good alternative to other profit tracking apps?
TrueProfit is a top-tier choice, praised for its exceptional customer support, ease of use, and fast data loading. It provides a robust and often more affordable solution for comprehensive tracking of your store's true financial performance, making it a strong alternative in the market.