
Rewind Backups
A Data-Driven Review by GetEcomTools
Provides automated, set-and-forget backups for your Shopify store, delivering essential data security that acts as an insurance policy for your brand's operational stability and hard-won customer trust.
About Rewind Backups
Rewind Backups operates as a critical safety net for Shopify merchants, automating the process of data protection. The platform is designed to provide store owners with the confidence to make changes, install new apps, o...
Rating
4.7/5
Reviews
625
Free Plan
No
Updated
Aug 2025
Categories
Core capabilities
Official Links:
The GetEcomTools Verdict: Our Data-Driven Analysis
Our Take:
"While Rewind Backups delivers exceptional peace of mind through its automated, easy-to-use data protection, its reliability is a key consideration due to reported gaps in restoring critical data, which can impact a brand's ability to guarantee operational continuity."
Best for:
Store owners who prioritize a simple, automated 'insurance policy' against common errors and want a foundational layer of security to protect their brand's operational integrity.
Key Consideration
Merchants with highly complex stores relying on custom metafields or third-party app data, as they may find the current restoration capabilities don't cover all their critical, brand-defining assets.
Data-Driven Performance Snapshot
Overall Performance
The platform's core design provides a valuable safety net, but its overall reliability is a significant factor for merchants. While many recovery functions are seamless, a key consideration is the reported inconsistency in restoring certain critical data types, which is essential for building unwavering brand trust. This app carries a user rating of 4.7/5.0.
Core design principles support a 'set-and-forget' user experience. The system's automated workflows and intuitive interface enable store owners to focus on growth, confident that a foundational safety net is in place to protect their brand assets.
The tool's setup offers multiple tiers, but the value proposition can become unclear as a business scales. A notable consideration is the potential for unexpected charges, which can complicate financial planning for growing brands. For more detail, see our analysis of the pricing model.
The system's design positions it as a full-store backup solution. However, a key consideration is that some data types, like specific metafields or inventory counts, may not be fully captured, which could be a critical gap for brands needing retail-ready data fidelity.
Pros & Cons: Key Findings From Our Analysis
Pros
Core Data Security
Rewind Backups provides a fundamental layer of security that many store owners find essential. The app’s automated, background operation delivers significant peace of mind, as noted by some merchants who see it as a non-negotiable insurance policy. This allows brand builders to experiment and grow with confidence, knowing their most valuable asset—their store data—is protected from accidental deletion or corruption, safeguarding their path to building a stable, trustworthy brand.
Effortless Automation
The platform is consistently praised for its simple setup and intuitive interface. This ease of use is a significant benefit, enabling store owners to implement a robust backup strategy without a steep learning curve or technical overhead. By automating a critical but often overlooked task, the app frees up valuable time for merchants to focus on high-impact activities like product development and marketing, directly contributing to more efficient scaling and brand growth.
Proven Recovery
In moments of crisis, such as a faulty CSV import or accidental deletion, the app has demonstrated its value. A point raised by users is the app's ability to successfully restore data, turning a potentially catastrophic event that could take days to fix into a manageable recovery process. This capability directly empowers store owners to operate with less fear, fostering a more agile and resilient business.
Cons
Incomplete Data Restore
A key consideration is the reported inconsistency in restoring certain types of store data. Points raised by users indicate that critical elements like specific metafields, inventory counts, or data from third-party apps may not always be included in restores, creating potential gaps in recovery. While this may stem from platform API limitations, it places a greater emphasis on user verification. Merchants should proactively test restore functions to confirm which data is fully protected for their unique setup.
Opaque Pricing
The app's pricing model, which scales with store activity, has led to billing confusion for some users. Reports of unexpected charges or being on legacy plans without clear communication can create friction for growing businesses. Although this structure is designed to align cost with usage, its lack of proactive communication can undermine budget predictability. It is advisable to regularly review your plan against your order volume to ensure you are on the most cost-effective tier.
Top Alternatives to Rewind Backups (Based on Performance Data)
The Deep Dive: Full Analysis & Audited Data
Pricing scales directly with order volume, with consistent features across initial tiers.
The entry-point at $9/month is accessible for new stores, offering a full feature set from the start. The model is structured to grow with your business, tied directly to order volume, which acts as a proxy for success. This pricing path is ideal for brands on a clear growth trajectory that value predictable cost scaling and are preparing to invest in advanced monitoring and protection as they mature into high-volume operations.
Standard
$9.00
/ monthly
Usage & Quotas
300
/ monthUpgrade plan for more
100,000
/ monthUpgrade plan for more
Unlimited
Included
Upgrade plan for more
Key Features
- Bulk & individual restores
- Metafield backups
- Klaviyo & Mailchimp backups
- Daily & real-time backups
Pro
$39.00
/ monthly
Usage & Quotas
600
/ monthUpgrade plan for more
100,000
/ monthUpgrade plan for more
Unlimited
Included
Upgrade plan for more
Key Features
- Bulk & individual restores
- Metafield backups
- Klaviyo & Mailchimp backup
- Daily & real-time backups
Business
$59.00
/ monthly
Usage & Quotas
1,000
/ monthUpgrade plan for more
100,000
/ monthUpgrade plan for more
Unlimited
Included
Upgrade plan for more
Key Features
- All features from 'Pro'
- Multi-store ready
Protection Suite
$79.00
/ monthly
Usage & Quotas
Included
Upgrade plan for more
100,000
/ monthUpgrade plan for more
Unlimited
Included
Upgrade plan for more
Key Features
- All features from 'Business'
- Track store and third-party app downtime
- Bulk product change alerts
- GA4 monitoring
- Automated QA testing
1.What is Rewind Backups primarily used for?
Rewind Backups is an automated insurance policy for your Shopify store, protecting your data from human error, app issues, or data disasters. It provides set-and-forget security through automatic daily and real-time backups, giving you the confidence that your hard work is safe. This forms the foundation of its core data security.
2.Is Rewind Backups easy to set up and use?
Yes, the app is designed for effortless setup and operation, allowing you to activate comprehensive store protection in minutes without any technical expertise. Its intuitive interface and automated workflows are a key part of its effortless automation, which is a consistently praised strength with a high Usability & Automation score.
3.What kind of backups does Rewind offer?
Rewind provides multiple backup options to fit your needs, including automatic real-time, daily, and on-demand backups. You can perform everything from an individual item undo to a full store recovery, ensuring granular control over your data. The complete list of features details all available backup and restore types.
4.How effective is Rewind for disaster recovery in 2025?
Rewind is highly effective for disaster recovery, turning a potential crisis like a bad data import into a quick fix. Users consistently report that its proven recovery capabilities have saved them hundreds of hours of manual work, making it an essential tool for business continuity.
5.How does Rewind's pricing work?
Rewind's pricing scales with your store's success, with plans based on your monthly order volume. This model ensures that the cost aligns with your business growth, providing a full feature set even on the entry-level plan. You can explore the different tiers in the pricing analysis.
6.What is the main benefit of the paid plans?
All paid plans provide the complete, core backup and restore functionality, including daily and real-time backups, unlimited file storage, and a one-year history. The primary difference between tiers is the number of monthly orders supported, allowing you to scale your protection as your store grows. Our pricing analysis breaks down the value at each level.
7.Does Rewind Backups work with Shopify Plus?
Yes, Rewind is fully compatible with Shopify Plus and is used by many high-volume merchants on the platform. The Business and Protection Suite plans are specifically designed for multi-store and enterprise-level needs, as shown in the list of features.
8.Can Rewind back up my Klaviyo and Mailchimp data?
Yes, the Standard, Pro, and Business plans include backups for your Klaviyo and Mailchimp accounts. This protects your crucial marketing lists and campaign data alongside your core Shopify store data, providing more comprehensive security. This is included in the pricing analysis.
9.How does Rewind compare to backup options on Wordpress or Magento?
Rewind offers a seamless, one-click installation and automated experience that is often praised as simpler and more reliable than the backup processes on platforms like Magento or Wordpress. This focus on effortless automation is a key advantage for Shopify merchants who value their time.
10.How can Rewind protect my store during theme updates or app installations?
Rewind acts as a safety net by automatically backing up your store before you make significant changes. If a theme update or new app causes an issue, you can instantly restore your store to its previous state, eliminating risk and allowing you to innovate with confidence. This is a core part of its proven recovery function.
11.What's the best strategy to protect against accidental data deletion by staff?
The best strategy is implementing automated, real-time backups with Rewind. This ensures that any change, including accidental deletions by team members, is captured instantly. You can then use the granular restore feature to undo specific mistakes without affecting other parts of your store. See the full capabilities in the list of features.
12.How long does it take to set up Rewind Backups?
Setting up Rewind is exceptionally fast, typically taking just a few minutes. The process is a simple one-click installation from the Shopify App Store, and your first backup begins automatically. This effortless automation means you can secure your store immediately without any complex configuration.
13.What store data does Rewind access and how is it secured?
Rewind accesses your store data—like products, themes, and orders—exclusively for backup and restore purposes. All data is encrypted both in transit and at rest, using industry-best security protocols to ensure your information remains safe and private.
14.What is the best way to get a full store backup for my Shopify site in 2025?
The best way to get a full store backup is to use an automated solution like Rewind, which captures everything from products and themes to customer data. This provides a complete recovery point, ensuring comprehensive core data security and peace of mind for your business.
15.How do I restore individual Shopify products if they are accidentally deleted?
You can easily restore individual deleted products with Rewind's granular recovery feature. The app allows you to browse your backup history and restore specific items with a single click, saving you from having to rebuild product pages from scratch. This is a key part of its proven recovery capability.
16.What are the best Rewind Backups strategies for protecting my brand's data integrity?
The best strategy is to leverage Rewind's automated daily and real-time backups to create a continuous safety net for your store. For maximum protection, you can also perform on-demand backups before major changes, ensuring you always have a recent restore point. This is a best practice outlined in our merchant playbooks.
17.How does the Rewind Backups pricing model support a growing e-commerce business?
The pricing model is designed to scale alongside your growth, with tiers based on order volume so you only pay for the capacity you need. This structure provides cost predictability and ensures you always have access to the full feature set as your business expands. The pricing analysis shows the clear path for scaling stores.
18.Can Rewind help me recover from a major data loss from a faulty CSV upload?
Yes, Rewind is a lifesaver for data loss caused by faulty CSV uploads. Instead of manually fixing hundreds or thousands of items, you can restore your entire product catalog to the state it was in right before the upload, which is a core benefit of its proven recovery feature.
19.Is Rewind considered the best Shopify backup app for peace of mind in 2025?
Rewind is widely considered a top-tier backup solution because it delivers exceptional peace of mind for thousands of merchants. Its reliable, automated system operates silently in the background, providing the core data security that lets store owners focus on growth instead of worrying about data loss. The app holds a user rating of 4.7 out of 5.0 stars.
20.Beyond products, what other critical store assets does Rewind protect?
Rewind protects a comprehensive range of critical store assets beyond just products. This includes your theme files, collections, blogs, pages, customer lists, and orders, providing a true full-store safety net. The complete list of features provides a detailed breakdown of all protected data types.