Prehook: Quiz Funnel Builder

Yes, Prehook is designed for an exceptionally simple, no-code setup, with users reporting a live quiz in as little as 10 minutes. The platform features an Intuitive Builder and pre-made templates to remove technical barriers and get you started quickly.

You can collect powerful zero-party data directly from your customers, including their specific needs, preferences, and pain points. This data is the key to unlocking personalization at scale and is a core part of the app's Data & Conversions strength.

Prehook uses conditional logic and recall to tailor the quiz questions and final product recommendations to each individual user. This creates a dynamic, one-on-one conversation that makes customers feel understood, which is a key component of its personalization features.

The primary difference is scale; the Basic plan increases the monthly engagement limit from 10 to 600 and unlocks all integrations and email support. The Free plan is perfect for testing your quiz strategy, while the Basic plan is built for growing brands ready to convert traffic. Our pricing analysis details the value at each tier.

Prehook's pricing is tied directly to customer engagements, ensuring your costs align with the value and data you receive. This model is designed to scale with your success, from initial testing on the free plan to high-volume traffic on paid tiers. This strategy is explained in the usage-based scaling section.

Yes, Prehook offers a deep and seamless integration with Klaviyo, which users praise as a huge time saver. It allows you to sync quiz responses as custom properties, enabling you to build hyper-targeted email segments and flows. This powerful Data & Integration capability is central to the app's value.

Yes, Prehook integrates with leading SMS platforms, including Attentive and Postscript, to help you grow your subscriber list. You can capture phone numbers directly within the quiz flow to build powerful SMS campaigns. A full list of integrations is available in the audited features.

Yes, Prehook connects with Omnisend to sync the zero-party data you collect from your quizzes. This enables you to enhance your email and marketing automation with rich customer insights gathered from your quiz funnels.

Prehook increases conversions by guiding uncertain shoppers to the perfect product for their needs, reducing decision fatigue and building purchase confidence. By providing personalized recommendations, you create a consultative experience that directly leads to higher sales and AOV. This is a core part of its Data & Conversions benefit.

The best way to improve recommendations is by carefully mapping your quiz logic to your product catalog before you build. This ensures every question leads to a precise and helpful suggestion. While the tool is powerful, this advanced planning ensures your quiz logic is flawless and delivers maximum impact.

Absolutely. Prehook is a powerful tool for upselling and cross-selling by understanding customer needs first. After a customer completes a quiz, you can recommend a premium product (upsell) or complementary items (cross-sell) based on their answers, making the offer feel like a helpful suggestion, not a generic ad.

Prehook is known for its exceptional, hands-on customer support, with users frequently praising the team's personalized guidance and strategic advice. From email support on the Basic plan to a dedicated representative on higher tiers, you have access to expert help to optimize your quiz for success. See the full support options in the pricing analysis.

Prehook primarily accesses your product catalog data to populate product recommendations within your quizzes. All customer data collected, such as email addresses and quiz answers, is zero-party data that you own and can sync to your marketing platforms. The app is built for speed and does not impact your site performance.

Prehook is consistently praised for its superior usability and simplicity compared to alternatives like Octane AI. Users highlight its cleaner UI/UX and more intuitive quiz-building process, making it an excellent choice for merchants who value speed and ease of use. The app's Intuitive Builder is a key differentiator.

The best strategy is to offer a tangible incentive, like a discount code or exclusive content, in exchange for an email address at the end of the quiz. This turns data collection into a value exchange, dramatically increasing opt-ins. You can then use the quiz answers to send highly relevant follow-up campaigns, as detailed in our merchant playbooks.

Yes, Prehook fully supports headless CMS solutions, allowing you to integrate its powerful quiz funnels into any custom front-end architecture. This flexibility is available on the Standard plan and above, ensuring enterprise-grade compatibility. You can review the requirements in the pricing analysis.

You can design your quiz to ask strategic questions about customer challenges, lifestyle, and desired outcomes, not just product preferences. This zero-party data provides direct insight into what your audience wants, helping you identify market gaps and inform your product development roadmap. This is a key benefit of its Data & Conversions capabilities.

The best way to start is by using one of the pre-built templates that matches your niche, as it provides a proven structure. From there, you can customize the questions and design to fit your brand. The free plan gives you everything you need to build and test your first quiz before committing to a paid plan.

It is highly effective because it shifts the shopping experience from transactional to conversational, making customers feel heard and understood. By consistently delivering value through personalized guidance, you build deep brand trust and loyalty. This approach is central to the strategies outlined in the merchant playbooks.