Because: CRO + Personalization

Yes, the app is designed to be exceptionally easy to use, even for absolute beginners. Its Canva-like editor and straightforward workflow mean you can launch your first campaign in minutes. This focus on an intuitive experience is one of its highest-rated qualities, as shown in our Ease of Use analysis.

You have extensive control over the look and feel of your campaigns to ensure they match your brand's identity. The app allows for full customization of styles, colors, and on-page placements. This is a core part of its Campaign Customization & Control features.

The Because app uses a straightforward, growth-aligned pricing model where all paid plans include all features. Tiers are based on your store's monthly order volume and annual revenue. You can find a complete breakdown in the pricing analysis.

The paid plans, starting from $99/month, provide access to all features for stores with up to 500 orders per month. This model ensures even emerging brands can use the full personalization and A/B testing toolkit to grow. The pricing analysis details the value included in each tier.

Yes, Because integrates directly with Klaviyo. This connection allows you to use your Klaviyo customer segments and data to create highly personalized on-site experiences, aligning your email and website messaging perfectly. This integration is one of the core audited features.

You can use dynamic banners to proactively communicate your brand's core sourcing story, shipping information, or social impact initiatives. Placing this content in key locations builds trust and reduces friction. Discover more strategies in the merchant playbooks.

Because focuses on providing a deep, stable integration with Shopify's native theme architecture and core platforms like Klaviyo. This ensures reliable performance for its dynamic content and A/B testing features. You can learn more about its integration ecosystem and how it complements your existing setup.

The best way to boost conversions is by using the A/B testing feature to find the most effective messaging for your audience. You can test different offers, value propositions, and calls-to-action to scientifically improve your conversion rate over time. This is a central part of the app's Conversion Optimization Toolkit.

Because helps build loyalty by enabling you to share your brand's unique story and values directly on your product pages. By communicating about ethical sourcing or social impact, you create a deeper connection with customers. These merchant playbooks show exactly how to implement this.

You can set up and launch your first campaign in just a few minutes. The app's intuitive design and guided process eliminate technical barriers, allowing you to go from idea to live on your site immediately. The entire experience is built around this ease of use.

Because accesses customer data and product data from your Shopify store. This information is used exclusively to power the dynamic content rules, ensuring the right message is shown to the right person at the right time to personalize the shopping experience.

In 2025, the best strategy is to use announcement bars for dynamic messaging that changes based on the visitor. Instead of one static message, you can display free shipping thresholds or special offers for returning customers. This level of dynamic personalization makes your announcements far more effective.

A/B testing tools directly improve performance by providing hard data on what messaging actually drives sales. Instead of guessing, you can test two variations of a banner and let the results prove which one converts better. This iterative process is a core component of the Conversion Optimization Toolkit.

Yes, you can add fully dynamic and customized banners to any product page without a developer. The app's Canva-like editor is specifically designed for store owners to create and manage all on-site content themselves. This intuitive campaign creation process saves both time and money.

Beyond standard promotions, you can use dynamic content to highlight unique brand stories, explain complex shipping rules, or even promote charitable initiatives at checkout. Merchants have found success placing banners above the add-to-cart button for maximum impact. Our merchant playbooks offer more creative ideas.

The app directly connects merchandising with conversion by allowing you to place the right message in the right place. By using banners to highlight product features or social proof, you are actively merchandising your products to be more persuasive, which in turn boosts conversion rates. See the full list of features that enable this.

The key benefit is creating a seamless journey across email and your website. You can target a customer with an email in Klaviyo, and when they visit your Shopify store, Because can show them banners that perfectly match the email's message. This is a core part of its dynamic personalization power.

Because supports growth by providing the tools to optimize your site for higher revenue without increasing ad spend. The ability to continuously A/B test and refine messaging ensures your conversion rates improve as you scale. While the pricing analysis shows a custom path for large stores, the core toolkit is built to drive ROI.

Yes, Because allows you to display targeted messaging during the checkout process. This is a powerful way to reinforce brand values, promote last-minute offers, or share important information like donation initiatives to improve brand reputation at a critical point in the customer journey. You can find more tips in the merchant playbooks.