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Matrixify

A Data-Driven Review by GetEcomTools

Offers powerful, granular control for bulk data import, export, and migration, enabling brands with large catalogs to streamline operations and ensure data integrity for scalable growth.

Free / $20+
Bulk Data Tools
Platform Migration
Scheduled Jobs

About Matrixify

Matrixify is designed as a high-powered data engine for Shopify stores, moving far beyond native import/export capabilities. Its core function is to provide meticulous control over every data entity, from products and me...

Rating

4.8/5

Reviews

455

Free Plan

Available

Updated

Aug 2025

Official Links:

The GetEcomTools Verdict: Our Data-Driven Analysis

Our Take:

"Matrixify provides unparalleled control for comprehensive data management, empowering ambitious brands to scale complex catalogs, though it's crucial to master its powerful interface to avoid potential data import errors."

Best for:

Brands with large, complex catalogs or those executing a platform migration (e.g., from Magento or WooCommerce) who need granular control to build a retail-ready, scalable operation.

Key Consideration

Merchants needing only simple, occasional CSV uploads. Using Matrixify for this is like using a surgical laser for a simple task; its complexity may slow down workflows rather than enhance them.

Data-Driven Performance Snapshot

Overall Performance

Strong
Justification:

The platform's capabilities enable exceptionally granular control over virtually all Shopify data entities, including complex metafields. This core design empowers store owners to manage large-scale catalogs with precision, a key factor in building a high-quality, retail-ready storefront.

Justification:

Core design principles support complex data migrations from various platforms like Magento and WooCommerce. The tool's structure is built to handle large datasets, which is critical for preserving business history and ensuring a smooth transition, thereby fostering continued customer loyalty.

Justification:

The system's design positions it as a powerful data tool, yet it requires careful handling to maintain data integrity. Some users have noted issues with data loss during transfers, a key point detailed in our Data Integrity analysis, which can impact operational stability.

Justification:

The tool's setup reveals a powerful but complex interface that presents a learning curve. While this depth is necessary for its advanced functions, it's a key consideration for teams needing to get up to speed quickly. Mastering this complexity is essential for unlocking its full potential.

Pros & Cons: Key Findings From Our Analysis

Pros

Comprehensive Data Control

Matrixify offers deep, granular control over nearly every Shopify data point, including metafields, orders, and redirects, which is a significant advantage over native tools. As noted by many merchants, this capability is essential for managing large, complex catalogs and automating tedious updates, enabling brands to build a truly professional and scalable storefront.

Seamless Migrations

The app is consistently highlighted as a reliable workhorse for migrating entire stores to Shopify from other platforms like Magento, WooCommerce, and more. This function is critical for businesses looking to upgrade their e-commerce infrastructure without losing valuable historical data, ensuring a smooth transition that preserves brand equity and customer history.

Cons

Data Integrity

A key consideration is the potential for data import errors, with some users reporting incomplete transfers of products or orders. While this represents a risk, the app's detailed error logging can be seen as a feature for meticulous data validation, forcing a higher standard of accuracy. This transforms a potential pitfall into a pathway for achieving retail-ready data precision. Carefully use the 'Dry Run' feature to validate all data before a live import.

Billing & Cost

Some merchants have reported billing discrepancies or found the cost high for their use case, which warrants attention. This perspective often arises when the tool's full power isn't being leveraged, making the price feel misaligned. However, for brands where this tool is the core operational engine, the cost is often viewed as an investment in efficiency and scalability. Review your usage against the tier limits to ensure you're on the most cost-effective plan.


The Deep Dive: Full Analysis & Audited Data

The pricing model offers a clear scaling path from a free demo to unlimited enterprise use.

The pricing structure provides an accessible entry point with a free Demo plan, allowing businesses to test core functionality without commitment. Tiers are logically structured around data volume, enabling brands to scale their subscription as their catalog and order velocity grow. This model is ideal for growth-oriented businesses that anticipate a significant increase in data management needs and can justify higher costs as a direct investment in operational efficiency and scalability.

Demo

Free

Demo

Usage & Quotas

10

/ month
Products

Upgrade plan for more

10

/ month
Collections

Upgrade plan for more

10

/ month
Customers

Upgrade plan for more

10

/ month
Companies

Upgrade plan for more

10

/ month
Discounts

Upgrade plan for more

10

/ month
Orders & Draft Orders

Upgrade plan for more

10

/ month
Payouts

Upgrade plan for more

10

/ month
Pages

Upgrade plan for more

10

/ month
Blog Posts

Upgrade plan for more

10

/ month
Redirects

Upgrade plan for more

2

/ month
Menus

Upgrade plan for more

10

/ month
Activity

Upgrade plan for more

10

/ month
Files

Upgrade plan for more

10

/ month
Metaobjects

Upgrade plan for more

Unlimited

Metafields

Key Features

    Basic

    $20.00

    / monthly

    Usage & Quotas

    5,000

    / month
    Products

    Upgrade plan for more

    300

    / month
    Collections

    Upgrade plan for more

    2,000

    / month
    Customers

    Upgrade plan for more

    50

    / month
    Companies

    Upgrade plan for more

    300

    / month
    Discounts

    Upgrade plan for more

    1,000

    / month
    Orders & Draft Orders

    Upgrade plan for more

    366

    / month
    Payouts

    Upgrade plan for more

    50

    / month
    Pages

    Upgrade plan for more

    50

    / month
    Blog Posts

    Upgrade plan for more

    10,000

    / month
    Redirects

    Upgrade plan for more

    Unlimited

    Menus

    10,000

    / month
    Activity

    Upgrade plan for more

    10,000

    / month
    Files

    Upgrade plan for more

    50

    / month
    Metaobjects

    Upgrade plan for more

    Unlimited

    Metafields

    Key Features

      Big

      $50.00

      / monthly

      Usage & Quotas

      50,000

      / month
      Products

      Upgrade plan for more

      3,000

      / month
      Collections

      Upgrade plan for more

      20,000

      / month
      Customers

      Upgrade plan for more

      500

      / month
      Companies

      Upgrade plan for more

      3,000

      / month
      Discounts

      Upgrade plan for more

      10,000

      / month
      Orders & Draft Orders

      Upgrade plan for more

      3,660

      / month
      Payouts

      Upgrade plan for more

      500

      / month
      Pages

      Upgrade plan for more

      500

      / month
      Blog Posts

      Upgrade plan for more

      100,000

      / month
      Redirects

      Upgrade plan for more

      Unlimited

      Menus

      100,000

      / month
      Activity

      Upgrade plan for more

      100,000

      / month
      Files

      Upgrade plan for more

      500

      / month
      Metaobjects

      Upgrade plan for more

      Unlimited

      Metafields

      Key Features

        Enterprise

        $200.00

        / monthly

        Usage & Quotas

        Unlimited

        Data Processing

        Key Features

        • Batch import
        • Parallel threads in each job: 10+
        • Parallel manual jobs: 2

        1.What is Matrixify primarily used for?

        Matrixify is the essential tool for managing all your Shopify store data in bulk. You can use it to import, export, update, and migrate everything from products and collections to complex metafields, giving you Comprehensive Data Control over your entire catalog.

        2.How does Matrixify improve on Shopify's own import/export tool?

        Matrixify provides far more power and flexibility than Shopify's native tools, handling custom data like metafields and offering superior control. It is consistently rated as an indispensable tool for operations, enabling Seamless Migrations and complex updates that are otherwise impossible.

        3.Is Matrixify suitable for stores with very large product catalogs?

        Yes, Matrixify is specifically built for stores with large and complex catalogs, capable of managing hundreds of thousands of products and files up to 20 GB. Its architecture provides the Data Management Power necessary to handle enterprise-level data operations with speed and reliability.

        4.What is the benefit of upgrading from the free Demo plan to a paid plan?

        Upgrading from the free Demo plan unlocks significantly higher data limits, allowing you to manage thousands of items instead of just ten. This is essential for any real operational tasks like bulk updates or migrations, making it a necessary step to save time and manage a live store effectively. You can compare all options in the pricing analysis.

        5.How does Matrixify's pricing work?

        Matrixify uses a tiered subscription model where the price is based on the volume of data you need to process per job. This structure allows you to start small and scale your plan as your business grows, ensuring you only pay for the capacity you need. A full breakdown is available in our pricing analysis.

        6.How can I use Excel macros with Matrixify for custom order imports?

        You can use Excel macros to automatically reformat custom order files from clients into the required Matrixify template. This powerful workflow automates data preparation, dramatically speeding up the process of bulk uploading orders. Discover more advanced workflows in the merchant playbooks.

        7.Does Matrixify support migrations from WooCommerce, Magento, or WordPress?

        Yes, Matrixify is expertly designed for Seamless Migrations from other major platforms, including WooCommerce, Magento, and WordPress. It provides the tools to transfer products, orders, and customer data accurately, ensuring a smooth transition to Shopify with over 4.8-star rated reliability.

        8.Can I connect my Airtable database to Shopify using Matrixify?

        Yes, you can use Matrixify as a bridge to sync your catalog from an Airtable base directly to your Shopify store. This integration allows you to leverage Airtable's database capabilities for product information management and then push updates seamlessly. Explore this and other creative uses in the merchant playbooks.

        9.What are the best strategies for automated inventory sync with Matrixify in 2025?

        For automated inventory management in 2025, you can schedule Matrixify to automatically import inventory data from a supplier's FTP server or a shared Google Sheet. This eliminates manual updates and prevents overselling by ensuring your stock levels are always accurate. This is one of the app's core list of features.

        10.How does Matrixify help with SEO after a store migration?

        Matrixify is crucial for preserving your SEO rankings after a migration by allowing you to bulk import and manage thousands of URL redirects. This ensures that you don't lose valuable search equity and that customers find the right pages, a key part of executing Seamless Migrations successfully.

        11.Is Matrixify difficult to learn for a non-technical user?

        Matrixify trades initial simplicity for immense power, which can present a learning curve. However, it is designed for all users, and its extensive documentation, tutorials, and highly-praised support team help you master its features quickly. Its Operational Usability is balanced to provide deep control once you are familiar with the workflow.

        12.What store data does Matrixify access and how is it secured?

        Matrixify accesses only the data you specifically choose to import or export, such as Products, Orders, or Customers, using Shopify's secure and approved API channels. All data processing is done to perform the tasks you command, and the app does not store your data long-term, ensuring your store's information remains private and secure.

        13.How can I fix Shopify import errors using Matrixify?

        Matrixify excels at resolving Shopify import errors by providing a detailed results file after every job. This file pinpoints the exact rows and cells that failed and explains why, allowing you to quickly correct issues and re-import successfully. This powerful feedback loop is a core aspect of its superior Data Management Power.

        14.What's the best way to bulk edit Shopify metafields in 2025?

        The most efficient way to bulk edit Shopify metafields in 2025 is by using Matrixify to export your data, make changes in Excel or Google Sheets, and re-import. This app provides unique and Comprehensive Data Control over all metafield types, including complex ones that are inaccessible through native Shopify tools.

        15.Can I use Matrixify to backup and restore my entire Shopify store?

        Yes, you can create a complete backup of your store by exporting all data entities—including products, customers, orders, themes, and pages—with Matrixify. This provides a vital safety net, and the full list of exportable data points is available in the audited features section.

        16.What are the best Matrixify tips to bulk update product prices for a sale?

        To bulk update prices for a sale, use Matrixify's filters to export only the specific products or collections you need, including just the SKU and Price columns. After updating the prices in your spreadsheet, re-import the file to apply the changes instantly. This targeted approach is a key strategy detailed in our merchant playbooks.

        17.How does Matrixify help Shopify Plus merchants specifically?

        Matrixify is essential for Shopify Plus merchants by providing the tools to manage massive catalogs, B2B Companies data, and complex automation at scale. The Enterprise plan offers unlimited data and parallel processing, giving large businesses the robust Data Management Power needed to operate efficiently.

        18.Can I schedule Shopify exports to Google Sheets for reporting?

        Yes, you can schedule automated exports directly to Google Sheets for daily, weekly, or monthly reporting. This allows you to create live dashboards and share data across your team without manual intervention, making it a powerful automation tool. You can find this capability in the list of features.

        19.How to manage large inventory across multiple warehouses with Matrixify?

        Matrixify streamlines multi-warehouse inventory management by allowing you to schedule daily data syncs from each location. By importing files from your warehouses' systems, you can ensure inventory levels are always accurate across your entire Shopify setup. See how to implement this in the merchant playbooks.

        20.What is the best way to export Shopify orders to Excel for accounting?

        The best way to export orders for accounting is to use Matrixify to create a custom export template that includes all the specific fields your bookkeeper needs, such as taxes, line item properties, and transaction details. This provides a richer dataset than the standard Shopify export and is a core element of the app's Comprehensive Data Control.

        John Doe

        John Doe

        E-commerce Specialist

        Independent Review
        The analysis on this page is the subjective opinion of our review team. Information is provided for guidance and may change over time. We encourage you to perform your own due diligence.