International & Localization
Expand your business globally with international and localization apps. These tools help you translate your store, display prices in local currencies, and manage international domains and SEO, acting as a global commerce copilot to create a seamless experience for customers anywhere in the world.
Key Insights
Translate your store content into multiple languages to reach new markets.
Sell in multiple currencies with real-time conversion rates.
Manage country-specific domains and SEO settings (hreflang).
Create a localized shopping experience that builds trust with international customers.
More in Store Setup & Design
Page Builders & Themes
Page builder and theme apps allow you to create beautiful, custom pages and storefronts with intuitive drag-and-drop editors, no coding required. Modern builders increasingly use AI-driven personalization to act like a design copilot, helping you optimize layouts for mobile performance and higher conversions.
Product Display & Merchandising
Product display and merchandising apps help you showcase your products in the most compelling way possible. Use these tools to create stunning product galleries, organize variants, add information tabs, and implement 3D or video viewers to increase engagement and conversions.
Search & Navigation
Product filter and search apps help customers find exactly what they're looking for, fast. Advanced apps use AI-enhanced semantic search to function as a discovery copilot, understanding user intent to deliver more accurate and personalized results, dramatically improving the user experience.
Site & Speed Optimization
Site and speed optimization apps are crucial for providing a fast, seamless user experience. These tools work behind the scenes to compress images, minify code, and leverage browser caching, acting as a performance copilot to ensure your store loads lightning-fast for every visitor.
Frequently Asked Questions
Q1.What are international and localization apps?
These are apps that adapt your Shopify store for customers in different countries. They handle tasks like translating your website's text, converting your prices into local currencies, and ensuring your site is technically set up to be discoverable by search engines in other regions.
Q2.How do these apps directly improve my store's performance?
They directly increase international sales by removing friction and building trust. Customers are far more likely to buy from a store that is in their own language and shows prices in their own currency. A localized experience can dramatically increase conversion rates in new markets.
Q3.What's a common mistake to avoid with store translation?
A common mistake is relying solely on automated, machine translation without any human review. While AI translation is getting better, it can still make errors in context or tone that can seem unprofessional. It's best to use an app that allows for a combination of automatic translation and manual editing for key pages.
Q4.How does AI enhance modern localization apps?
AI acts as a translation and localization copilot. Advanced neural machine translation (NMT) provides much more accurate and natural-sounding translations than older methods. AI can also help detect which language a visitor speaks and automatically redirect them to the correct version of your store.
Q5.What's the difference between translation and localization?
Translation is simply converting words from one language to another. Localization is a deeper process of adapting your entire store experience to a specific culture. This includes translation, but also currency, payment methods, imagery, and marketing messages that resonate with that local market.
Q6.How do multi-currency features work?
These apps typically use Shopify Payments to allow customers to check out in their local currency. They use real-time exchange rates to automatically convert your store's prices. This removes 'price anxiety' for the customer, as they know exactly how much they will be charged.
Q7.What are 'hreflang' tags and why are they important for SEO?
Hreflang tags are snippets of code that tell Google which language and regional version of a page to show to a user. For example, it tells Google to show the French version of your site to users in France. Good translation apps automatically add these tags, which is crucial for international SEO.
Q8.Can I have different content for different countries?
Yes, this is a key feature of advanced localization. Using Shopify Markets and a compatible app, you can show or hide certain products, display different banners, or even have completely different homepages for different countries, allowing you to tailor your marketing to each region.
Q9.I'm a beginner. What's the first step to selling internationally?
Start by using Shopify Markets to set up a new market (e.g., Canada). Then, install a multi-currency app. This is often the simplest first step, as it allows international customers to see prices in their currency, which can provide an immediate lift in conversions even before you translate the store.
Q10.What is the future of international e-commerce?
The future is a completely 'borderless' and adaptive web. An AI localization copilot will not only translate language and currency in real-time but will also adapt the entire user interface, product recommendations, and marketing messages to perfectly match the cultural context and individual behavior of every single visitor, no matter where they are in the world.