WOD: PreOrder Now
A Data-Driven Review by GetEcomTools
Transforms out-of-stock notices into revenue opportunities, enabling brands to manage demand, launch products effectively, and build a loyal customer base through seamless presales.
About WOD: PreOrder Now
This app is engineered for store owners looking to turn inventory gaps into strategic advantages. By replacing 'Sold Out' buttons with actionable 'Pre-Order' options, it provides a direct path to capturing early revenue,...
Rating
4.5/5
Reviews
1,064
Free Plan
Available
Updated
Aug 2025
Categories
Official Links:
The GetEcomTools Verdict: Our Data-Driven Analysis
Our Take:
"While the app offers an exceptionally intuitive system for managing presales and capturing early revenue, its potential is tempered by reports of technical instability that can disrupt the customer experience, a key factor for brands focused on building unwavering loyalty."
Best for:
Brands in their early stages or those with straightforward technical setups looking to implement a simple, effective preorder system to gauge demand and secure sales before stock arrives.
Key Consideration
Stores with complex theme customizations or those requiring flawless technical reliability for high-volume launches should proceed with caution, as the platform's reported instability could undermine the seamless experience needed for premium brand positioning.
Data-Driven Performance Snapshot
Overall Performance
The platform's core design aims to streamline preorder workflows, but its effectiveness is severely impacted by critical bugs and instability that can lead to incorrect order processing and a poor customer experience, creating significant risk for brands.
The tool's setup is designed to be highly intuitive, enabling merchants to quickly implement preorder functionality. Its straightforward interface helps reduce the initial learning curve, positioning it as an accessible option for launching presale campaigns and improving storefront quality.
Core design principles appear to lack robustness, leading to significant theme incompatibilities and bugs. This instability, as noted in reports of site crashes and incorrect order processing, poses a direct threat to sales conversion and brand trust.
Feature integrations facilitate clear value at the entry level, but the pricing structures reveal potential friction for scaling. The model, which can lead to sharp cost increases for growing stores, warrants a careful evaluation of long-term value against the need for predictable scaling costs.
Pros & Cons: Key Findings From Our Analysis
Pros
Intuitive Setup
The app provides a remarkably straightforward setup process, allowing merchants to enable preorders with minimal technical friction. As noted by some merchants, this ease of use is a key advantage, empowering brands to quickly launch new collections or manage backorders, thereby enhancing customer clarity and building trust from the very first interaction.
Effective Sales Driver
Core features are geared towards turning out-of-stock situations into direct revenue opportunities. A point raised by users is the app's effectiveness in generating sales that might otherwise be lost, making it a valuable tool for managing supply chain delays and funding future inventory, which is crucial for scalable business growth.
Cons
Critical Bugs
The app's performance is impacted by reports of significant bugs and theme conflicts, which can disrupt the checkout process and cause site instability. While this flexibility can empower advanced customizations, it also introduces a risk that may require more hands-on technical oversight than anticipated. For brands aiming for retail-ready polish, it's crucial to test thoroughly on a staging site before going live to ensure a seamless customer journey.
Poor User Experience
A key consideration is the user experience, particularly issues like the delayed loading of the preorder button, which can confuse customers. This may be a trade-off for broad theme compatibility, but it requires careful attention to ensure customers are fully aware they are placing a preorder. Reviewing your storefront on multiple devices can help confirm the preorder status is always clear, protecting brand integrity.
Unclear Pricing
The pricing model, while accessible at the entry level, has been a point of friction for some scaling businesses, as noted by users who experienced unexpected charges or significant price increases. This structure may be intended to align cost with store growth, but it can create uncertainty for brands planning their long-term operational budget. Carefully review the terms for your specific Shopify plan to forecast costs accurately and ensure the app remains a value-additive tool for your growth.
Top Alternatives to WOD: PreOrder Now (Based on Performance Data)
The Deep Dive: Full Analysis & Audited Data
Offers a feature-rich entry-level plan, but scaling costs are tied to your Shopify plan.
The pricing model provides an accessible entry point with a free plan for a single product, making it ideal for testing the waters. The real functionality unlocks at the 'Shopify Basic' tier, which offers unlimited products and crucial features for a reasonable monthly fee. However, costs scale with your Shopify plan level, not just feature usage, which requires careful forecasting for growing brands. This structure is best suited for merchants who can leverage the full feature set of a paid plan to drive enough preorder revenue to easily justify the fixed monthly cost.
Free Plan
Free
Free Plan
Usage & Quotas
1
/ monthUpgrade plan for more
Key Features
- Mixed Cart Warning
Shopify Basic
$19.95
/ monthly
Usage & Quotas
Unlimited
0
/ month+ $0.01 / extra unit
Key Features
- Collection page badges
- PreOrder Discount Feature
- PreOrder by product tag
- Partial Payments
- Personalized Email Feature
- Live Support
Shopify Grow
$39.95
/ monthly
Usage & Quotas
Unlimited
0
/ month+ $0.01 / extra unit
Key Features
- Collection page badges
- PreOrder Discount Feature
- PreOrder by product tag
- Partial payments
- Personalized Email Feature
- Live Support
Shopify Advanced
$59.95
/ monthly
Usage & Quotas
Unlimited
0
/ month+ $0.01 / extra unit
Key Features
- All features from 'Shopify Grow'
- Dedicated Success Manager Support
1.What is Pre-Order Now primarily used for?
Pre-Order Now replaces "Sold Out" buttons with a "Pre-Order" option, allowing you to sell products before they are in stock. This helps you capture revenue early and manage customer demand for upcoming or out-of-stock items, a key part of its effective sales driver capability.
2.Is Pre-Order Now easy for beginners to set up?
Yes, the app is designed for an exceptionally simple and fast setup, often taking just a few minutes. Many of the over 1,100 merchants who've reviewed the app praise its intuitive setup, which allows you to launch pre-orders without needing to understand code.
4.How does the app handle mixed carts with both in-stock and preorder items?
The app automatically displays a customizable alert message when a customer's cart contains both in-stock and preorder items. This feature, praised by users as a 'killer feature', helps you clearly manage shipping expectations and encourages customers to place separate orders. This is one of the many audited features available.
5.What's the main benefit of upgrading from the Free plan to a paid plan?
Upgrading to a paid plan unlocks unlimited preorder products and advanced features like preorder discounts and partial payments. The free plan is excellent for a single product test, while paid tiers are built to help you scale your preorder strategy across your entire catalog. You can compare all options in the pricing analysis.
6.How does the Pre-Order Now pricing model work?
The pricing is tiered based on your store's Shopify plan, providing features that align with different stages of business growth. This structure is designed to offer accessible power for new stores and advanced capabilities for scaling brands. For a full breakdown, see the complete pricing analysis.
7.How does Pre-Order Now work with Facebook Ads?
The app helps maintain a good Return on Ad Spend (ROAS) from platforms like Facebook Ads, even when products are on backorder. By allowing continuous sales through preorders, you can keep your ad campaigns running without interruption, turning potential downtime into a consistent revenue stream. This is a common strategy discussed in the merchant playbooks.
8.How can Pre-Order Now help manage supply chain delays in 2025?
The app transforms unpredictable supply chain delays into a strategic advantage by allowing you to continue selling. You can set clear expectations with customers by displaying shipping timelines, which maintains cash flow and customer satisfaction even when inventory is in transit. This is a key benefit highlighted in its role as an effective sales driver.
9.What's the best way to use this app for a new product launch?
For a new product launch, use the preorder scheduling feature to build hype and capture sales before the item is officially available. This allows you to gauge demand accurately, secure initial revenue, and ensure a successful launch day. This is a core strategy detailed in the merchant playbooks.
10.Can I use the app to offer made-to-order products?
Absolutely, the app is an excellent tool for managing made-to-order or custom products. It provides the framework to accept orders first and then begin production, clearly communicating the unique fulfillment timeline to your customers. This workflow is central to the app's audited features.
11.How quickly can I set up my first preorder campaign?
You can set up your first preorder campaign in just a few minutes. The app is celebrated for its intuitive setup, which enables you to go live quickly without requiring any coding or complex configuration.
12.What data does Pre-Order Now access from my Shopify store?
Pre-Order Now accesses only the necessary data to function, such as product information, inventory levels, and order details. This access is used exclusively to manage the preorder process, like replacing the 'Add to Cart' button and tagging preorder orders correctly, all while respecting your data privacy.
13.What is the best backorder automation for growing brands using this app in 2025?
The best strategy is to use stock-based rules to automatically switch products to preorder status when inventory hits zero. This creates a seamless backorder system that keeps sales flowing without manual intervention, making it an effective sales driver for growing brands.
14.How do partial payments work for preorders?
The partial payment feature, available on paid plans, allows customers to pay a deposit to reserve a preorder item and pay the balance later. This reduces purchase friction for higher-priced items and can significantly increase conversion rates. This option is included in the audited features of paid tiers.
15.Can I schedule a limited-time product drop using Pre-Order Now?
Yes, you can perfectly orchestrate limited-time product drops by using the preorder scheduling and quantity limit features together. You can set a specific start time for the preorder and cap the number of available units to create urgency and exclusivity. This is a powerful tactic outlined in the merchant playbooks.
16.How do I create a 'coming soon' page experience with this app?
You create a 'coming soon' experience by setting a future product launch date and enabling preorders for it. This turns a static announcement into an interactive sales opportunity, allowing you to build a customer list and generate revenue before the product is even available. The app's intuitive setup makes this process simple.
17.Does the app support preorders on a specific product variant, like a certain size or color?
Yes, the app gives you granular control to enable preorders at the individual product variant level. This means you can offer preorders for just one specific size or color that is out of stock, while other in-stock variants remain available for immediate purchase. This flexibility is a core part of the app's audited features.
18.What's the best strategy for communicating preorder status to maintain customer trust?
The best strategy is to be proactive and transparent by using the app's customizable features, like badges and cart messages, to clearly display estimated shipping dates. This clarity, praised by many of the app's 1,100+ reviewers, prevents confusion and builds customer trust by managing expectations from the start. This is a key component of its effective sales driver capabilities.