Opinew Product Reviews App UGC Logo

Opinew Product Reviews App UGC

A Data-Driven Review by GetEcomTools

Provides a powerful toolkit for importing reviews from major marketplaces like Amazon and eBay, enabling store owners to build social proof and enhance brand credibility through highly customizable on-site widgets.

Free / from $19
Import reviews
Custom widgets
Automated emails

About Opinew Product Reviews App UGC

Opinew is designed to solve a critical challenge for new and growing stores: establishing trust. Its core capability lies in consolidating social proof by importing existing reviews from marketplaces like Amazon, AliExpr...

Rating

4.5/5

Reviews

680

Free Plan

Available

Updated

Aug 2025

Official Links:

The GetEcomTools Verdict: Our Data-Driven Analysis

Our Take:

"Opinew offers a highly intuitive and customizable platform for aggregating social proof, but its powerful feature set is currently hampered by significant reliability issues that can disrupt the very brand credibility it aims to build."

Best for:

Newer brands that need to import an initial batch of reviews from marketplaces to quickly establish social proof and can tolerate potential stability issues for a feature-rich toolset.

Key Consideration

Scaling businesses that require absolute platform stability and flawless execution for their review collection and display workflows. For them, current bugs may present an unacceptable risk to their established brand reputation.

Data-Driven Performance Snapshot

Overall Performance

Concern
Justification:

The platform's capabilities are designed for comprehensive review handling, from collection to display. However, the system is currently impacted by significant platform stability issues that undermine the reliability of its core functions.

Justification:

The tool's setup provides merchants with extensive control over widget appearance, enabling the creation of on-brand experiences. This intuitive design is a key asset for building a premium storefront.

Justification:

Core design principles support importing reviews from major marketplaces, a crucial feature for new stores. Unfortunately, recent performance issues related to import failures have compromised this key capability.

Justification:

Based on structural elements, the app's wide feature set introduces complexity that has led to notable stability problems. These critical bugs are a primary concern for merchants who rely on consistent performance.

Pros & Cons: Key Findings From Our Analysis

Pros

Intuitive Design

The platform provides a high degree of customization for its review widgets, allowing merchants to seamlessly blend them into their store's theme. As noted by some users, this flexibility in design empowers store owners to maintain brand consistency and create a professional, trustworthy appearance. This capability is crucial for elevating the storefront quality and fostering a sense of premium brand equity.

Broad Import Sources

A core capability of the app is its function to import reviews from major marketplaces like Amazon, eBay, and AliExpress. For merchants starting a new store but possessing an established presence elsewhere, this feature is a powerful tool for instantly building social proof. While some recent issues have been noted with this feature, its foundational purpose enables brands to quickly establish credibility and accelerate the path to building customer loyalty.

Visual UGC

The system supports the collection and display of photo and video reviews, a feature some merchants found superior to Shopify's native review app. Leveraging visual user-generated content (UGC) is a high-impact strategy for increasing conversion rates. It offers authentic social proof that helps potential customers visualize products in a real-world context, building confidence and enhancing the perceived value of the brand's offerings.

Cons

Platform Stability

The application is currently experiencing a pattern of significant functionality bugs, including issues with order syncing, broken elements after uninstallation, and dashboard rendering problems. While this may stem from the app's ambitious scope and broad feature set, these stability problems can directly impact store operations and erode user trust. The presence of such bugs suggests that while the platform has powerful potential, its execution can be inconsistent. Thoroughly test all critical workflows on a staging site before deploying to your live store.

Import Failures

A key consideration is the recent emergence of failures in the review import process, specifically from sources like Amazon and AliExpress. For an app whose primary value proposition is consolidating social proof, this is a critical functional gap. While manual import workarounds may exist, this inconsistency undermines the efficiency promised. These recent regressions suggest that while the import feature is powerful when functional, its reliability is a strategic point to monitor. Verify import success from your primary marketplace during a trial period before committing to a paid plan.


The Deep Dive: Full Analysis & Audited Data

Offers a functional free entry point, but scaling costs increase significantly.

The pricing model provides a generous free tier, making it accessible for new stores to test core features. However, the jump from the Starter to Growth plan, and again to Advanced, is substantial. This structure suggests a strategy focused on capturing value as businesses scale their review collection and integration needs. It's best suited for brands that anticipate a strong return on investment from advanced features like Google Shopping and key integrations, justifying the higher cost as they grow.

Free

Free

Free

Usage & Quotas

50

/ month
Email Review Requests

Upgrade plan for more

100

/ month
Product Review Imports

Upgrade plan for more

Key Features

  • Reviews & Rating widgets
  • SEO Rich Snippets
  • Page builder integrations

Starter

$19.00

/ monthly

Usage & Quotas

500

/ month
Product Review Imports

Upgrade plan for more

100

/ month
Email Review Requests

Upgrade plan for more

Unlimited

AliExpress Imports

Key Features

  • All features from 'Free'
  • Carousel widget
  • Photo & video reviews
  • Automated review collection
  • Coupon incentives

Growth

$89.00

/ monthly

Usage & Quotas

5,000

/ month
Product Review Imports

Upgrade plan for more

1,000

/ month
Monthly Credits

Upgrade plan for more

Unlimited

AliExpress Imports

Key Features

  • All features from 'Starter'
  • Smart Reviews
  • All Widgets and Q&A
  • Advanced review collection + SMS
  • Optimized images
  • Google Shopping integration

Advanced

$199.00

/ monthly

Usage & Quotas

50,000

/ month
Product Review Imports

Upgrade plan for more

2,000

/ month
Monthly Credits

Upgrade plan for more

Unlimited

AliExpress Imports

Key Features

  • All features from 'Growth'
  • Auto-sync of imports
  • Headless support
  • Klaviyo, Omnisend, Gorgias integrations
  • Loyaltylion integration
  • Success Manager

1.What is Opinew's main purpose?

Opinew's main purpose is to build trust and boost sales by importing and displaying customer reviews on your Shopify store. It centralizes social proof from various marketplaces, which is a core part of its broad import sources capability.

2.How does Opinew help with displaying reviews?

Opinew provides 8 highly-customizable widgets to display reviews and Q&A seamlessly on your site. You have extensive control over the look and feel, ensuring the widgets match your brand's style, a feature highlighted in its intuitive design.

3.Can I collect photo and video reviews with Opinew?

Yes, you can collect and showcase both photo and video reviews from your customers. This provides authentic social proof and helps shoppers visualize your products, a powerful form of visual UGC that increases conversion rates.

4.What's the main benefit of upgrading from the free plan to a paid plan in 2025?

Upgrading to a paid plan unlocks advanced features like collecting photo and video reviews and significantly increases your import and request limits. This allows you to build a much richer library of social proof and automate your review collection. You can compare all tiers in the pricing analysis.

5.How is Opinew's pricing structured for growing businesses?

The pricing is structured in tiers to scale with your business needs, from a free starting point to advanced plans with enterprise-level integrations. Each tier unlocks a higher volume of review imports and requests, along with more powerful features. The full breakdown is available in the pricing analysis.

6.Does Opinew integrate with Google Shopping?

Yes, Opinew integrates directly with Google Shopping. This allows you to syndicate your reviews and display star ratings, which improves visibility and click-through rates from search results. A complete list of integrations is in the audited features.

7.Can I connect Opinew with Klaviyo for email marketing?

Absolutely, Opinew connects with Klaviyo to enhance your email marketing flows. This integration enables you to send highly targeted, automated review requests and leverage customer data within your campaigns. See all available connections in the audited features.

8.How does the Opinew review import work for Amazon products?

Opinew allows you to import reviews for your products directly from Amazon in bulk. This is a core function designed to quickly populate your new store with existing social proof, a key component of its broad import sources.

9.Can I import my existing reviews from eBay?

Yes, importing your reviews from eBay is a key feature. Merchants have used this capability to instantly establish credibility on their Shopify store, with one reporting a conversion boost within 48 hours. This strategy is covered in the merchant playbooks.

10.What's the best way to use Opinew to improve SEO with review rich snippets in 2025?

The best way to improve SEO is by enabling the Google Rich Snippets feature for your reviews. This automatically adds the necessary code so your product's star ratings appear directly in Google search results, which can significantly increase organic traffic. This is a standard feature included even in the Free plan, as detailed in the pricing analysis.

11.How can Opinew help a new store build social proof quickly?

Opinew accelerates social proof by allowing you to instantly import existing reviews from marketplaces like Amazon, AliExpress, and eBay. This populates your product pages with credible feedback from day one, which is a fundamental aspect of its broad import sources.

12.How does Opinew's automation help increase the number of reviews collected?

Opinew automates the process of sending review requests via email and SMS after a customer's order is fulfilled. You can even include coupon incentives in these requests to increase response rates, a strategy that helps consistently grow your user-generated content. See more tips in the merchant playbooks.

13.How long does it take to set up Opinew and start importing reviews?

The initial setup and installation process is very fast, often taking just a few minutes. You can begin importing your first batch of 100 reviews from marketplaces right away with the free plan. The overall customization and design is also highly rated for its ease of use.

14.What store data does Opinew access and how is it used?

Opinew accesses order and customer information necessary to perform its core functions, such as sending automated review requests after a purchase is fulfilled. All data is used strictly to power the app's features, like triggering emails and associating reviews with the correct products and customers.

15.What are the best Opinew strategies for dropshipping customer loyalty in 2025?

For dropshipping, the best strategy is to use the AliExpress review importer to quickly build a foundation of social proof. You should then use automated email and coupon features to collect your own unique photo and video reviews, which builds brand trust and loyalty that competitors can't copy. See the full list of features to build your strategy.

16.How to use Opinew for Shopify to boost sales without a large marketing budget?

Opinew helps boost sales on a budget by leveraging your existing customers as a marketing asset. By collecting and displaying authentic visual UGC like photos and videos, you create powerful social proof that builds trust and converts new visitors without ad spend.

17.What are the best advanced review management techniques in Opinew for scaling brands in 2025?

Yes, scaling brands can leverage advanced features like Smart Reviews to automatically showcase the highest-converting reviews. This ensures potential customers see your most impactful social proof first, maximizing its effect on sales. You can explore more advanced capabilities in the audited features.

18.What are the best ways in 2025 to use customizable review widgets for Shopify theme integration?

The best way is to use the extensive customization options to make the review widgets look like a native part of your Shopify theme. Matching your brand's fonts, colors, and layout creates a seamless and professional user experience, a key strength of the app's intuitive design.

19.How does Opinew improve conversion with reviews on product pages in 2025?

Opinew improves conversions by enriching product pages with trust signals like star ratings, photo/video reviews, and a Q&A section. This combination of visual UGC and detailed information answers customer questions and builds the confidence needed to make a purchase.

20.Can I add star ratings to my Shopify collection pages with Opinew?

Yes, you can display star ratings directly on your collection pages. This provides immediate social proof as customers browse your store, making products with positive feedback stand out and encouraging more clicks. This is a great tip found in the merchant playbooks.

John Doe

John Doe

E-commerce Specialist

Independent Review
The analysis on this page is the subjective opinion of our review team. Information is provided for guidance and may change over time. We encourage you to perform your own due diligence.