α OnePixel: Facebook Pixel API

Yes, the app is designed for a completely no-code setup, making it very easy for non-technical store owners to install and manage tracking pixels. You can get sophisticated tracking running in just a few clicks, which is a key aspect of its high ease of setup score.

The app uses Conversion API and Web Pixel Extension to capture more data, effectively bypassing limitations from iOS 14 updates and ad blockers. This provides more complete information to ad platforms, leading to better optimization and a higher return on ad spend (ROAS) through resilient data collection.

Absolutely, you can manage pixels from Facebook, TikTok, Google, Snapchat, Twitter, Microsoft, and Pinterest all within a single dashboard. This centralized pixel management saves time and simplifies your multi-channel advertising strategy.

Upgrading from the free plan unlocks the ability to manage more pixels and access the powerful Conversion API for Meta, TikTok, and Google. This is essential for improving data accuracy and scaling your advertising across multiple channels. You can compare all tiers in the pricing analysis.

The pricing is a straightforward monthly subscription tiered by the number of pixels you need to manage, from 1 on the free plan up to 10 on the Advanced plan. This structure allows you to pay only for the complexity you need and scale your plan as your advertising efforts grow. The full breakdown is available in the pricing analysis.

Yes, α OnePixel fully integrates with Facebook, allowing you to install the Meta Pixel and leverage the Conversion API without any code. This ensures you can bypass iOS 14 tracking issues and send more reliable data for better ad performance. This is one of the app's core audited features.

Yes, the app supports the TikTok pixel and its Conversion API, which is critical for accurate tracking and audience building on the platform in 2025. You can easily add your TikTok pixel on any of the paid plans to optimize your campaigns effectively, as outlined in the merchant playbooks.

α OnePixel simplifies Google Ads conversion tracking by letting you install the necessary tags and use its Conversion API through a simple interface. This helps you measure your ROAS accurately and optimize your Google advertising strategy. This integration is part of the app's audited features.

The best way to improve ROAS is by leveraging the app's Conversion API features to ensure your ad platforms receive the most accurate data possible. This resilient data collection leads to better ad delivery optimization, smarter retargeting, and ultimately, a higher return on your ad spend.

The app allows you to create highly-segmented Facebook ad audience lists instantly based on accurate, server-side event data. By tracking user actions like 'AddToCart' and 'Purchase' more reliably, you can build powerful custom and lookalike audiences to target the right customers. This is a key capability listed in the audited features.

The app is backed by helpful and effective customer support, as consistently praised by users in reviews since 2022. The team is available to assist with setup and answer any questions to ensure a smooth start. This focus on support complements the app's excellent ease of setup.

α OnePixel accesses data related to customer browsing and purchase events (like Page Views, Add to Cart, and Purchase) to send to your connected ad platforms. This data is essential for the app's core function of enabling accurate ad tracking and performance measurement. The app is designed to work within Shopify's secure data environment.

The app operates within Shopify's ecosystem, which includes tools and settings to help you manage GDPR compliance. By using Shopify's consent management features, you can control when and how tracking pixels fire, helping you meet your privacy obligations while still gathering valuable data.

The best strategy is to start with your primary sales channel (e.g., Facebook) and expand methodically, adding pixels for platforms like Google and TikTok as you grow. The app's centralized pixel management makes this process seamless, allowing you to maintain a clear overview of all your advertising data from one dashboard.

No-code installation empowers small businesses to implement sophisticated ad tracking without hiring a developer, saving time and money. This allows you to focus resources on campaign strategy and creative, knowing your performance data is being captured accurately through a system praised for its ease of setup.

Yes, the app's server-side tracking capabilities apply across all supported channels, including Pinterest. By using the Conversion API where available, you create a more durable tracking setup that is less affected by browser-based restrictions. You can manage all supported pixels in the list of features.

Using the Shopify Web Pixel Extension through α OnePixel ensures your event tracking is more precise and reliable, as it's the latest standard for first-party data collection. This leads to cleaner data for your ad platforms, improving ad performance and providing a more stable solution for the future. This is a key part of the app's approach to resilient data collection.

Yes, α OnePixel is an excellent choice for Snapchat retargeting because it ensures the Snapchat pixel captures key user actions on your site. With more accurate event data, you can build effective retargeting audiences of users who have viewed products or added items to their cart. You can see all supported platforms in the audited features.

While OnePixel sends data to ad platforms, you can use its insights to better understand your Shopify analytics. By comparing the high-quality conversion data from OnePixel with your Shopify sales data, you can validate your marketing attribution and gain a clearer picture of which channels are truly driving growth.