OC Facebook Feed Catalog + API Logo

OC Facebook Feed Catalog + API

A Data-Driven Review by GetEcomTools

This tool enables Shopify brands to build a robust multi-channel presence by creating and synchronizing unlimited, highly customizable product feeds for platforms like Facebook, Instagram, and Pinterest, driving scalable growth.

Free plan offered
Unlimited Feeds
Multi-Platform
Real-time Sync

About OC Facebook Feed Catalog + API

OC Facebook Feed Catalog is engineered to be a central command hub for a brand's multi-channel retail strategy. It moves beyond basic synchronization, providing the granular controls needed to craft high-performing produ...

Rating

5/5

Reviews

16

Free Plan

Available

Updated

Aug 2025

Official Links:

The GetEcomTools Verdict: Our Data-Driven Analysis

Our Take:

"The app delivers exceptionally reliable product feed synchronization, empowering brands to build a strong multi-channel presence, though scaling businesses should strategically evaluate the pricing tiers to ensure the features align with their growth velocity and long-term goals for brand expansion."

Best for:

Shopify merchants of all sizes seeking a robust, set-it-and-forget-it solution to synchronize their product catalog across key social and shopping platforms, laying a technical foundation for building brand visibility and customer loyalty.

Key Consideration

Brands requiring real-time inventory synchronization on a tight budget, as this core scaling feature is reserved for the top-tier plan. Using daily sync when real-time is needed could hinder the precise execution required for high-velocity sales campaigns.

Data-Driven Performance Snapshot

Overall Performance

Outstanding
Justification:

The platform's core architecture enables robust and stable connections to major social commerce channels like Facebook and Instagram. This design ensures that product data remains consistently synchronized, providing a reliable foundation for store owners to build and scale their advertising and social selling efforts, ultimately fostering brand trust through accurate listings.

Justification:

Core design principles support a streamlined workflow for creating and managing multiple product feeds. This capability allows brands to efficiently expand their market presence without getting bogged down in technical complexities, freeing up resources to focus on loyalty-building marketing strategies.

Justification:

The system's design positions it as a powerful tool for feed optimization, offering deep control over data fields to solve specific platform issues like image formatting. While the most advanced custom field options are on paid tiers, the platform's structure provides a clear pathway for growing brands to enhance their data quality and create a more professional, retail-ready storefront.

Justification:

The tool's setup reveals an intuitive interface that simplifies the often complex process of connecting a Shopify store to external sales channels. This focus on user experience allows merchants to quickly establish their feeds and begin building their multi-channel brand presence with minimal friction.

Pros & Cons: Key Findings From Our Analysis

Pros

Seamless Synchronization

The app's core capability is its powerful and reliable product data synchronization with platforms like Facebook, Instagram, and Pinterest. As noted by some merchants, the integration process is exceptionally smooth, allowing store owners to confidently establish social shops and dynamic ad campaigns. This creates a stable foundation for scaling a brand's presence across multiple channels, and could be further enhanced by expanding integrations to analytics or marketing automation platforms for a fully unified data ecosystem.

Advanced Customization

The platform provides deep customization capabilities, empowering store owners to solve specific and frustrating technical issues that native tools often cannot, such as correcting image ratios for Facebook feeds. This level of granular control ensures that product listings appear professional and compliant, which is critical for building brand equity and creating a retail-ready experience for customers.

Cons

Gated Real-Time Sync

The highly valuable real-time synchronization feature is exclusively available on the top-tier Enterprise plan. While daily sync on lower tiers is sufficient for many brands, those with high sales velocity or rapidly changing inventory may find this a significant limitation, potentially requiring a substantial investment to maintain perfect data accuracy. This tiered approach does, however, allow businesses to strategically invest in premium performance features only when their scale demands it. For most, optimizing inventory management on a daily cycle will be sufficient until growth justifies the upgrade.

Advanced Feature Learning

While the basic setup is straightforward, unlocking the full potential of the app's deep customization features, such as setting up complex rules for custom fields, may require a learning period. This represents a strategic trade-off between simple automation and powerful, granular control that can significantly elevate a brand's presentation. Investing time to master these tools is key to unlocking the platform's full potential for crafting a superior, loyalty-inspiring customer experience.


The Deep Dive: Full Analysis & Audited Data

The pricing model offers a clear growth path from a free start to enterprise-level features.

The pricing structure provides an accessible entry point with a free plan, ideal for new brands testing social commerce. As you grow, the paid tiers unlock higher item limits and crucial efficiency tools like bulk editing. The most significant value jump is to the Enterprise plan, which introduces real-time sync—a critical feature for businesses where inventory velocity is high. This model is best suited for growth-oriented brands ready to invest in premium capabilities as their operational complexity increases.

Free

Free

Free

Usage & Quotas

1

/ month
Multi-platform Feeds

Upgrade plan for more

500

/ month
Products

Upgrade plan for more

Key Features

  • Daily Sync
  • Email support

Small

$5.99

/ monthly

Usage & Quotas

3

/ month
Multi-platform Feeds

Upgrade plan for more

2,000

/ month
Products

Upgrade plan for more

Key Features

  • Bulk Edit items
  • Internal/Custom Fields
  • Daily Sync
  • Online Chat support

Medium

$14.99

/ monthly

Usage & Quotas

Unlimited

Multi-platform Feeds

5,000

/ month
Products

Upgrade plan for more

Key Features

  • Bulk Edit items
  • Internal/Custom Fields
  • Multiple languages/countries/currencies
  • Daily Sync
  • Online Chat support

Enterprise

$24.99

/ monthly

Usage & Quotas

Unlimited

Multi-platform Feeds

20,000

/ month
Products

Upgrade plan for more

Key Features

  • Bulk Edit items
  • Internal/Custom Fields
  • Multiple languages/countries/currencies
  • Real-time sync
  • Facebook Feed API (in spotlight)
  • Online Chat, 1-1 meeting support

1.What is OC Facebook Feed Catalog primarily used for?

OC Facebook Feed Catalog automates the creation and synchronization of product feeds for major social commerce platforms. It allows you to easily list and manage your products on Facebook, Instagram, and Pinterest, ensuring your data is always accurate and ready to drive sales. This is a core part of its seamless synchronization capability.

2.Is this app easy to set up for a new store in 2025?

Yes, the app is designed for a straightforward setup that merchants can complete themselves without technical help. Its user-friendly navigation and clear process allow you to connect your store and create feeds quickly. This focus on simplicity is reflected in its high rating for ease of use.

3.How does the app help with product data customization?

The app provides in-depth control over every field in your product feed, allowing you to tailor data for specific platform requirements. This means you can solve common formatting problems to ensure your products always look professional and build brand trust. This is a key benefit of its advanced customization tools.

4.Is there a free version of OC Facebook Feed Catalog in 2025?

Yes, there is a completely free plan that is perfect for new stores or testing the platform. It includes one feed for up to 500 items with daily sync, allowing you to establish your social commerce presence without any initial investment. You can compare all tiers in the full pricing analysis.

5.What is the main benefit of upgrading to a paid plan?

Upgrading to a paid plan unlocks features essential for growth, including support for more products, unlimited feeds, and advanced tools like bulk editing. Higher tiers also provide real-time sync and internationalization features, which are critical for scaling your brand. The pricing analysis details the value at each tier.

6.How can I use this app to expand my brand into international markets in 2025?

The app directly supports Shopify Markets, enabling you to automatically create multi-language and multi-currency feeds. This is a powerful way to reach new customers globally with localized shopping experiences without complex manual work. The merchant playbooks offer more strategies for this.

7.Does OC Facebook Feed Catalog work with Instagram Shopping?

Yes, it fully integrates with Instagram Shopping. The app creates and syncs a compliant product catalog, making it simple to tag products in your posts and stories to create a seamless shopping experience. This is a core part of its audited features.

8.Can I create a product feed for Pinterest with this app?

Absolutely. The app allows you to generate and manage optimized product feeds specifically for Pinterest. This helps your products get discovered as shoppable Pins, letting you drive traffic and sales from the platform's highly engaged users. The full list of integrations is in the audited features.

9.Does the app integrate with Bing Shopping?

Yes, it integrates directly with Bing Shopping (Microsoft Shopping). You can create and maintain an accurate product feed to run campaigns on the Microsoft Search Network, which helps expand your reach to a different set of potential customers.

10.How can I fix Facebook's image ratio errors for my Shopify products?

This app directly solves the common Facebook image ratio problem with just a few clicks. It automatically reformats your product images within the feed so they display perfectly in ads and your shop. This is a key benefit of its advanced customization options.

11.What's the best way to ensure my product inventory is always accurate on social media?

The app maintains inventory accuracy through automatic synchronization between your Shopify store and social channels. While paid plans offer reliable daily updates, the Enterprise plan includes real-time sync, which is ideal for high-volume stores to prevent overselling. This is a key component of its seamless synchronization.

12.How difficult is the initial setup and what kind of support is available?

The initial setup is very straightforward, with many merchants reporting a seamless process they can complete on their own. For any questions, the app is backed by exceptional support, with options including email, online chat, and even 1-on-1 meetings on the Enterprise plan.

13.What Shopify data does OC Facebook Feed Catalog access?

The app accesses only the necessary product data required to build your feeds, such as titles, prices, inventory, and images. It operates strictly within platform guidelines to securely sync this information and does not access sensitive customer or order data.

14.How can I manage multi-channel product feed sync for both Facebook and Pinterest from one place?

The app centralizes your feed management, allowing you to create and control unlimited feeds for platforms like Facebook and Pinterest from a single dashboard. This streamlines your workflow, ensures brand consistency, and saves significant time. You can learn more in the merchant playbooks.

15.What are the best strategies for creating a custom XML product feed for Shopify in 2025?

The best strategy is to use the app's in-depth tools to tailor the XML feed's structure and content for each ad platform. This allows you to add custom labels or unique attributes that can significantly improve ad targeting and campaign performance. This is a core part of its advanced customization features.

16.How crucial is real-time inventory sync for social commerce, and when should I upgrade?

Real-time sync is critical for high-volume stores to prevent overselling during flash sales or promotions. While daily sync is sufficient for many, you should upgrade when instant inventory accuracy becomes essential to your customer experience. The pricing analysis shows this feature is on the Enterprise plan.

17.What are the best OC Facebook Feed Catalog tips to boost Shopify sales on Pinterest in 2025?

To boost Pinterest sales, use the app to create a highly detailed feed with rich keywords and professional images. Use custom labels to segment products for different Pinterest campaigns, helping you target specific audiences more effectively and maximize your ad spend. This leverages the platform's strong integration reliability.

18.How do I set up a Shopify feed for Meta dynamic ads using this app in 2025?

You set up a feed for Meta dynamic ads by ensuring all required product attributes like price, availability, and identifiers are accurately synced. The app's seamless synchronization ensures your ads always show current information, which is essential for effective retargeting and boosting ROI.

John Doe

John Doe

E-commerce Specialist

Independent Review
The analysis on this page is the subjective opinion of our review team. Information is provided for guidance and may change over time. We encourage you to perform your own due diligence.