MAPPY: Store Locator & Maps Logo

MAPPY: Store Locator & Maps

A Data-Driven Review by GetEcomTools

Provides a customizable store locator map with features like dealer tagging and bulk imports, designed to help omnichannel brands guide customers to their physical retail locations.

Free plan
Bulk Import
Custom Maps
Dealer Tagging

About MAPPY: Store Locator & Maps

MAPPY is designed for brands aiming to bridge their online presence with physical retail locations. The platform enables the creation of an interactive store locator map, empowering store owners to guide customers to the...

Rating

4.9/5

Reviews

173

Free Plan

Available

Updated

Aug 2025

Official Links:

The GetEcomTools Verdict: Our Data-Driven Analysis

Our Take:

"MAPPY excels at providing granular store filtering through dealer tagging, but merchants should anticipate the need to manage a separate Google Maps API, which can be a key strategic step for scaling an omnichannel brand."

Best for:

Brands with a growing network of physical retailers or dealers who want to provide customers with a rich, filterable discovery experience on their website.

Key Consideration

Merchants seeking an all-in-one, plug-and-play mapping solution without any external API configuration or potential for additional platform costs.

Data-Driven Performance Snapshot

Overall Performance

Strong
Justification:

The tool's setup enables the creation of a functional and interactive map page, effectively bridging the online-to-offline customer journey. Enhanced layout controls could further elevate the user experience, allowing for more deeply integrated brand storytelling.

Justification:

The system's design positions it to handle location data through both manual and bulk methods. However, ensuring the reliability of the bulk import process is a key consideration for brands scaling their retail network, and a stable workflow is crucial for achieving operational excellence.

Justification:

Feature integrations facilitate powerful customer-facing search and filtering, particularly through the use of location tags. This capability allows brands to build a superior discovery experience, guiding customers to the exact dealer or service they need and fostering stronger brand loyalty.

Justification:

The platform's capabilities enable merchants to tailor map styles to their brand's aesthetic, which is essential for maintaining a cohesive storefront identity. For businesses aiming for pixel-perfect design, exploring the full extent of customization may be necessary to achieve a truly retail-ready look.

Pros & Cons: Key Findings From Our Analysis

Pros

Advanced Filtering

The app's standout capability is allowing merchants to tag locations with categories, as noted by some merchants. This empowers customers to filter and find specific types of dealers, such as 'Premium Installers' or 'Showrooms', transforming a simple map into a powerful sales tool that enhances the customer discovery journey and builds confidence in your brand's network.

Flexible Customization

Core capabilities provide a range of design templates and styling options for the map interface. This allows store owners to align the locator page with their brand's visual identity, ensuring a cohesive and professional look that reinforces brand equity and creates a seamless customer experience.

Cons

External API Costs

The platform's design requires merchants to procure their own Google Maps API key, which may incur separate, ongoing costs from Google. A point raised by users highlights this can be an unexpected step. However, managing your own API key provides greater control and access to Google's full suite of mapping services, a strategic asset for brands building a sophisticated, data-rich retail presence. Plan for this external subscription to fully leverage the platform's mapping capabilities.

Scaling Tier Gaps

The pricing structure presents a significant jump between the 'Basic' plan (50 locations) and the 'Advanced' plan (500 locations), which also unlocks key features like analytics. While this segmentation can prevent overpayment for unused features, businesses outgrowing the 'Basic' tier may face a steep cost increase. This structure is best suited for brands that can align their growth in location count with the need for advanced analytics. Analyze your growth trajectory to select the tier that aligns with both your scale and feature requirements.


The Deep Dive: Full Analysis & Audited Data

Offers a highly accessible entry point with a generous free plan for small networks.

The pricing model provides a clear, feature-based path for growth, starting with a robust free tier. The tiers are well-defined, allowing businesses to pay only for the scale and features they currently need. However, the jump from 50 to 500 locations between the 'Basic' and 'Advanced' plans is substantial. This model is ideal for businesses with a deliberate, phased retail expansion strategy, allowing them to unlock advanced analytics and a larger location capacity precisely when their growth demands it.

FREE

Free

FREE

Usage & Quotas

5

/ month
Store Locations

Upgrade plan for more

Key Features

  • Google Maps - 12 styles
  • Multiple map styles, layouts & markers.
  • OpenStreetMap - no API key required
  • Default fields: Phone, Email, Website

Basic Plan

$5.00

/ monthly

Usage & Quotas

50

/ month
Store Locations

Upgrade plan for more

Key Features

  • All features from 'FREE'
  • Cloud-Based map styling
  • Bulk locations import
  • Address search
  • Search filters

Advanced Plan

$15.00

/ monthly

Usage & Quotas

500

/ month
Store Locations

Upgrade plan for more

Key Features

  • All features from 'Basic Plan'
  • Search Record
  • Customer Search Analytics
  • Additional custom fields
  • Dealer Form

1.What is MAPPY primarily used for?

MAPPY creates an interactive store locator map for your Shopify site. It helps your online customers find your physical stores, dealers, or showrooms, which is essential to drive foot traffic and connect your online and offline sales channels. The full list of features details all capabilities.

2.How does MAPPY improve the customer experience?

MAPPY enhances the customer experience by making it effortless for shoppers to find your products nearby. Its core design improves the customer search & filtering experience, allowing users to quickly find locations with specific services or products, which boosts their confidence and loyalty.

3.Can I customize the map to match my store's branding in 2025?

Yes, you can fully customize the map's appearance to align with your brand's aesthetic. The app offers flexible customization through various templates and design options, ensuring a seamless and professional look on your storefront.

4.How does the store tagging feature work?

The store tagging feature allows you to categorize your locations, providing a superior search experience for your customers. This is a form of advanced filtering that lets you tag dealers as 'Premium', 'Service Center', or any other category, helping customers find exactly what they need.

5.What is the main benefit of upgrading from MAPPY's Free plan?

The primary benefit of upgrading to the Basic plan is the ability to manage more locations and use the bulk import feature. While the Free plan is great for starting with up to 5 locations, paid plans support a much larger network and add powerful search filters. You can compare all tiers in the pricing analysis.

6.How is MAPPY's pricing structured for growing businesses?

MAPPY uses a tiered pricing model that scales with your business needs, allowing you to pay only for the features and location capacity you require. Each tier unlocks more advanced capabilities like dealer forms and analytics, providing a clear growth path. The complete pricing analysis details the value at each level.

7.Does MAPPY work with Google Maps?

Yes, MAPPY integrates directly with Google Maps to display your store locations. This allows you to leverage Google's powerful mapping infrastructure, though it requires your own Google API key which gives you greater control over map features. Both map options are detailed in the audited features.

8.Can I use MAPPY without a Google Maps API key?

Yes, you can use OpenStreetMap, which does not require a separate API key. This is a great option for getting started quickly and is included in the Free plan, making it easy to launch your map without extra configuration. The audited features list provides more details on map options.

9.Is MAPPY built specifically for Shopify?

Yes, MAPPY is designed and built exclusively for the Shopify platform. This ensures a native integration and a user experience that feels consistent with your Shopify admin, making it simple to manage your location data management directly within your e-commerce ecosystem.

10.Best ways to drive foot traffic with an online map using MAPPY in 2025?

MAPPY directly helps drive foot traffic by making your physical stores discoverable on your website. By using features like auto-detection of nearby stores and providing clear directions, you create a seamless bridge from online browsing to in-store purchasing. You can even use advanced filtering to highlight specific in-store services.

11.How can a Shopify dealer map app like MAPPY help build a dealer network?

MAPPY helps you build and manage a dealer network with its dedicated Dealer Form feature, available on the Advanced plan. This simplifies the application process for potential dealers, automates communications, and allows you to easily add new partners to your map. This tool is a key part of the audited features.

12.How long does it take to set up the MAPPY store locator?

Setting up MAPPY is a quick process, and you can have a basic map live on your site in just a few minutes. The app is praised for its excellent support, with a developer engagement rate of over 89%, so assistance is available if you need help with a more customized setup. The merchant playbooks offer tips for a smooth start.

13.What store data does MAPPY access and how is it used?

MAPPY accesses only the data necessary to function, primarily the store location information you provide such as address and contact info. This data is used exclusively to power your store locator map and does not access sensitive customer or order data from your Shopify store.

14.How do I perform a bulk upload of store locations with MAPPY?

You can add many store locations at once using the bulk import CSV feature, which is available on the Basic plan and higher. To ensure a smooth process, some merchants recommend a specific workflow detailed in our merchant playbooks to achieve optimal location data management.

15.What are the best MAPPY tips to boost local SEO for my Shopify store?

MAPPY boosts local SEO by creating a crawlable, interactive map page that signals your physical presence to search engines. Using detailed location info and tags provides rich, location-specific keywords. The customer search analytics, an advanced feature, also give you insight into where customers are looking for you, helping you refine your local strategy. See the full list of features for more.

16.Can I filter stores by category with MAPPY for a better user search in 2025?

Yes, filtering stores by category is one of the app's most powerful capabilities. This advanced filtering feature allows customers to find exactly what they're looking for, such as a 'Showroom' or 'Repair Center', which dramatically improves the customer search & filtering experience.

17.What are MAPPY's customer search analytics and how do they help?

The customer search analytics feature tracks what locations and addresses your customers are searching for on your map. This data provides invaluable insights into customer demand and geographical interest, helping you make strategic decisions about marketing and expansion. This is an advanced capability listed in the audited features.

18.Does the MAPPY free plan include customizable map styles?

Yes, the free plan offers excellent value by including multiple map styles and layouts. You can choose from 12 Google Maps styles or use OpenStreetMap without an API key, providing a high degree of flexible customization even on the free tier.

19.How does MAPPY's auto-detect nearby stores feature work for customers?

The app automatically uses a customer's IP address to suggest the closest store locations to them. This geolocation feature simplifies the search process by providing immediate, relevant results and improving the overall storefront experience for your visitors.

20.Is the support for MAPPY responsive if I need help with customizing the app?

Yes, the support team is highly responsive and consistently praised by users for helping with customizations. With a developer engagement rate of over 89% across more than 190 reviews, you can be confident that you'll receive effective assistance to align the map with your brand. This strong support contributes to high marks in brand alignment & customization.

John Doe

John Doe

E-commerce Specialist

Independent Review
The analysis on this page is the subjective opinion of our review team. Information is provided for guidance and may change over time. We encourage you to perform your own due diligence.