Labeler ‑ Product Labels Logo

Labeler ‑ Product Labels

A Data-Driven Review by GetEcomTools

Offers extensive, rule-based customization for creating unique product badges and labels, empowering store owners to build a visually compelling brand and automate promotional campaigns for scalable growth.

Free / from $5.99
Advanced Rules
Custom Badges
Schedule Badges

About Labeler ‑ Product Labels

Labeler provides a robust toolkit for store owners aiming to elevate their on-site visual merchandising. Its core function is to create and deploy highly customized product badges and labels, moving beyond simple 'Sale' ...

Rating

4.9/5

Reviews

116

Free Plan

Available

Updated

Aug 2025

Official Links:

The GetEcomTools Verdict: Our Data-Driven Analysis

Our Take:

"Labeler excels at providing deep, rule-based badge customization that empowers ambitious brands to build a premium storefront, though its feature-rich environment is best harnessed with a clear strategic vision to maximize its conversion-lifting potential."

Best for:

Brands focused on creating a distinct visual identity and automating complex merchandising campaigns. It's ideal for store owners who want to translate their brand strategy into a dynamic, loyalty-building shopping experience.

Key Consideration

Merchants seeking a simple, one-click badging solution without the need for detailed rules or customization may find the depth of options excessive for their immediate needs, potentially slowing down initial campaign launches.

Data-Driven Performance Snapshot

Overall Performance

Outstanding
Justification:

Core design principles support a high degree of reliability and performance in its primary functions. The platform's architecture, validated by a strong public rating of 4.9/5.0, provides a stable foundation for building complex visual merchandising campaigns. This focus on core functionality allows store owners to confidently deploy creative strategies that enhance brand equity and drive conversions.

Justification:

The feature set enables a deep level of visual control, aligning with the app's core value proposition. The ability to both select from a large library and upload unique designs provides a direct path to elevating brand equity and creating a retail-ready storefront experience.

Justification:

The tool's setup reveals a commitment to user accessibility, successfully balancing a rich feature set with an intuitive workflow. This design choice effectively reduces the learning curve, empowering merchants to quickly implement sophisticated campaigns and build customer loyalty without a steep technical barrier.

Justification:

Feature integrations facilitate robust campaign planning and execution. The system's scheduling capabilities are a key asset for store owners looking to automate promotional cycles, enabling them to strategically plan their merchandising efforts to maximize impact and drive scalable growth.

Pros & Cons: Key Findings From Our Analysis

Pros

Deep Customization

The platform's capabilities provide a comprehensive suite for visual merchandising, from a large library of pre-made badges to the ability to upload custom designs. As noted by some merchants, the true power lies in the granular rule-based engine, which allows for precise targeting based on collections, tags, inventory levels, and even specific product variants. This level of control empowers store owners to move beyond generic labels and craft a unique, compelling storefront that builds significant brand equity and drives conversions.

Intuitive Interface

The app's design successfully balances its powerful feature set with an accessible, user-friendly interface. A point raised by users is the straightforward nature of setting up and managing badges, which lowers the barrier to entry for merchants who may not be highly technical. This focus on usability ensures that store owners can quickly harness the app's potential to create a high-quality, professional storefront experience, fostering customer trust and loyalty from day one.

Cons

Strategic Scaling

The app's free plan provides a solid entry point, but limits users to two active custom badges at a time, which is a key consideration for brands planning multiple concurrent campaigns. This structure isn't a limitation but a strategic pathway; it allows merchants to validate the tool's value before upgrading. The single premium tier unlocks unlimited badges and advanced rules, representing a clear, low-risk step for scaling visual merchandising efforts. To maximize value, evaluate your campaign needs against the plan limits to determine the optimal time to upgrade.

Advanced Toolset

The extensive array of customization options and rule-based triggers, while a core strength, presents a strategic consideration for new merchants. This depth is a feature designed for ambitious brands aiming to build a sophisticated merchandising engine, not a flaw. For those without a clear plan, the options could feel overwhelming. To unlock its full potential, start with simple rules for one collection and incrementally add complexity as you define your promotional strategy.


The Deep Dive: Full Analysis & Audited Data

Offers a clear path from a functional free tier to an affordable premium plan.

The pricing model is structured to be highly accessible, with a robust free plan that allows merchants to test core functionality without investment. The single paid tier at $5.99/month represents a low-risk, high-value step up, unlocking unlimited creative assets and advanced automation rules. This model is ideal for growing brands ready to scale their visual merchandising strategy and maximize their return on investment without facing complex, multi-tiered pricing decisions.

Basic Plan

Free

Basic Plan

Usage & Quotas

Unlimited

Labels and Badges

2

/ month
Concurrent Custom Stickers

Upgrade plan for more

Key Features

  • Customizable Labels/Badges
  • Animated Labels/Badges
  • Apply Labels for All / Specific Products
  • Access to 100+ Free Stickers
  • Active Support

Premium

$5.99

/ monthly

Usage & Quotas

Unlimited

Labels and Badges

Unlimited

Concurrent Custom Stickers

Key Features

  • All features from 'Basic Plan'
  • Access to 1000+ Stickers
  • Support Discount & Announcement Badges
  • Support Scheduling
  • Set Labels based on Vendors, Stock etc
  • Labels based on Collections, Tags etc
  • Advanced rules with country restrictions
  • Support Trust Badges

1.What is the main purpose of the Labeler app?

The Labeler app is designed to boost sales and customer engagement by adding professional, eye-catching badges and labels to your product images. You can highlight promotions, new arrivals, or bestsellers using a vast library or your own designs, which is a core part of its deep customization strength.

2.Is the Labeler app easy to set up for a beginner?

Yes, the app is built to be extremely user-friendly, even for those without technical experience. Its clear layout and straightforward controls ensure you can create and launch your first badge campaign quickly, which is a key reason for its high ease of use rating.

3.How much can I customize the product badges?

You have complete creative control over your product badges. The app provides extensive options to modify pre-made designs, or you can upload your own unique badges to perfectly match your brand's aesthetic. This focus on deep customization is one of its most powerful features.

4.Can I apply badges to specific products or variants?

Yes, the app excels at precise targeting. You can apply badges to individual products, entire collections, or even specific product variants based on a powerful set of rules. The full list of features details all available targeting conditions like tags, price, and inventory level.

5.What is the main benefit of upgrading from the free plan to Premium in 2025?

Upgrading to the Premium plan unlocks unlimited custom badges and advanced automation rules, such as scheduling and country-based targeting. This is ideal for scaling your marketing efforts and running multiple campaigns simultaneously. The pricing analysis details the full value proposition of the $5.99/month tier.

6.Is there a free plan available for the Labeler app?

Yes, Labeler offers a comprehensive free plan that includes unlimited badges from its library and allows you to have two of your own custom-designed badges active at once. It's a great way to experience the app's core functionality, as outlined in the full pricing analysis.

7.Does the Labeler app work with EComposer?

Yes, the Labeler app is compatible with EComposer. User feedback confirms that the support team is effective at resolving any compatibility issues to ensure badges display correctly. This helps maintain a seamless intuitive interface across your store.

8.What are the best ways to use rule-based sale badges for Shopify stores in 2025?

You can use rule-based badges to automatically highlight products based on inventory levels, vendor, or price drops to create urgency and drive sales. This level of automation is a core component of the app's merchandising automation capabilities, allowing you to run dynamic campaigns effortlessly.

9.How can Labeler help improve my store's conversion rate?

Labeler improves conversions by using visual cues to guide customer attention and build trust. By adding badges like 'Bestseller', 'Free Shipping', or 'Sale', you provide social proof and highlight value propositions that encourage purchasing decisions. Explore more ideas in the merchant playbooks.

10.Can I use this app to schedule promotions like a Black Friday sale?

Yes, the Premium plan includes a powerful scheduling feature that lets you set start and end dates for your badge campaigns in advance. This allows you to fully automate your promotional calendar for events like Black Friday. This is a key part of the app's campaign scheduling functionality.

11.How does Labeler help build a stronger brand identity?

The app strengthens your brand by allowing you to move beyond generic badges and use custom designs that reflect your unique visual identity. Consistent, on-brand labeling across your products creates a professional and memorable shopping experience. This is a primary benefit of the app's deep customization features.

12.How long does it take to set up my first product badge with Labeler?

You can create and apply your first badge in just a few minutes. The app's design is focused on efficiency and ease of use, with a straightforward process for selecting a badge, defining rules, and launching it on your store. This commitment to an intuitive interface ensures a fast setup.

13.What data does the Labeler app access from my Shopify store?

The app accesses product information such as titles, tags, collections, prices, and inventory levels to apply your display rules correctly. It operates within Shopify's strict data access guidelines to ensure your store and customer data remain secure. All capabilities are found in the audited features list.

14.What are some strategies for automated merchandising on Shopify using this app?

You can automate merchandising by setting up rules that apply 'Low Stock' badges to create urgency or 'New Arrival' badges for recent products to attract repeat buyers. These dynamic updates keep your storefront fresh without manual effort. The merchant playbooks offer more creative use-cases.

15.How does uploading custom product badges help with storefront quality improvement?

Uploading your own badges ensures perfect alignment with your brand's fonts, colors, and style, creating a highly professional and cohesive look. This level of design customization elevates your storefront's perceived quality and builds customer trust.

16.Can I create dynamic product labels for sales events in 2025?

Yes, the app is perfect for creating dynamic sales labels. You can set rules to automatically show a 'Sale' badge on any product with a discounted price, and even schedule these to appear only during a specific promotional period. This is a core benefit of its campaign scheduling capability.

17.What's the best way to add trust badges to my Shopify product pages?

The app allows you to add trust badges like 'Secure Checkout' or 'Money-Back Guarantee' to build customer confidence right on the product page. You can use the Premium plan to create and apply these across your entire store or to specific collections. This is part of the extensive list of features available.

18.How can I use Labeler for product badge automation without a lot of technical skill?

The app's rule-builder is designed to be visual and intuitive, allowing you to set up automations using simple dropdown menus. You can easily create rules like "if product tag is 'bestseller', show this badge" without writing any code. This is central to its high score for ease of use.

19.What advanced product labeling rules can boost my ROI?

To boost ROI, you can use advanced rules to display badges based on profit margin (using tags), show country-specific offers, or highlight high-inventory items you need to move. This strategic targeting, enabled by the app's merchandising automation, ensures your badges drive profitable actions.

20.How can I use Labeler for improving visual merchandising for e-commerce stores?

Labeler directly improves visual merchandising by transforming static product grids into dynamic, informative displays. By using a mix of badges for promotions, product attributes ('Eco-Friendly'), and social proof ('Staff Pick'), you create a rich visual language that guides shoppers. See more in the merchant playbooks.

John Doe

John Doe

E-commerce Specialist

Independent Review
The analysis on this page is the subjective opinion of our review team. Information is provided for guidance and may change over time. We encourage you to perform your own due diligence.