Happy Birthday by Union Works

Yes, the app is designed for an exceptionally fast and simple setup process, allowing you to launch your birthday marketing program with minimal effort. With a 5-star Ease of Implementation score, it has a simple setup that lets you start collecting birthdays and automating emails almost immediately.

The app's core capabilities include collecting customer birthdays at multiple points, sending automated and timed birthday emails, and offering unique discount codes. You can also integrate with popular email platforms for more advanced campaigns. See the complete list of features for a detailed breakdown.

The app provides crucial zero-party data by collecting customer birthdays, enabling highly personal and timely marketing campaigns that resonate with customers. This targeted approach is a key driver of its high conversion impact, turning a simple celebration into a powerful sales opportunity.

The app uses a straightforward pricing model that scales with the number of birthday club members in your list. This makes your costs predictable as your business grows, with no surprises. You can review the different tiers in the pricing analysis.

The primary difference between the paid plans is the number of birthday club members you can store, from 1,000 up to unlimited. All plans include the same core features, ensuring you get the full power of the app regardless of your tier. This approach provides cost predictability as you scale, as detailed in the pricing analysis.

You can use the Shopify POS integration to enroll in-store visitors into your birthday club, even without a purchase, by processing a $0 transaction. This is a creative way to grow your marketing list and build loyalty with your local community. Discover more strategies in the merchant playbooks.

Yes, the app integrates with popular email service providers, including Klaviyo and Omnisend. This allows you to sync birthday data and use it to power more advanced, multi-step marketing automations within those platforms. This strong integration ecosystem is key for scaling your campaigns.

Yes, the app fully integrates with Shopify POS, allowing you to collect customer birthdays during in-person checkout. This unifies your data collection across both online and physical retail channels. Capturing birthdays on Shopify POS is a core capability detailed in the audited features.

You can build and send follow-up reminder campaigns by integrating the app with a dedicated email platform like Klaviyo. This allows you to leverage your ESP's advanced automation capabilities to maximize redemptions and ROI. Explore this and other advanced workflows in the merchant playbooks.

The best strategy is to consistently use the app's automated birthday emails with a personalized message and an attractive discount. This simple, personal touch makes customers feel valued, which directly drives loyalty and encourages repeat purchases throughout the year.

The app boosts conversions by delivering highly relevant and personal discount offers at a time when customers are receptive to celebrating. Users report that these birthday emails have very high engagement, leading to a significant conversion impact and a reliable stream of automated sales.

Most merchants can set up and launch their birthday campaign very quickly, often in under an hour. The app is known for its simple setup, which removes technical barriers and allows you to start collecting data and engaging customers right away.

The app accesses minimal customer data necessary for its core function: the customer's name, email address, and the birthday they provide. This information is used exclusively to send the personalized birthday emails you configure. This is part of the app's standard audited features.

For a small boutique, the best approach is to leverage the app's automation to create a 'set-it-and-forget-it' birthday club. Its high rating for ease of implementation means you can quickly launch a professional loyalty program that runs in the background, delighting customers without adding to your workload.

Automating your birthday program ensures no customer is missed, creating consistent, positive touchpoints that strengthen their connection to your brand. This reliable engagement is fundamental to its powerful loyalty automation, which turns one-time buyers into repeat customers.

Yes, you can customize the birthday emails within the app's editor to align with your brand. For complete design control, you can also provide your own custom-coded HTML email, giving you ultimate flexibility. Advanced strategies are covered in the merchant playbooks.

The most effective method is to offer a compelling, time-sensitive discount that encourages immediate action. This creates a sense of exclusivity and appreciation, which directly translates into repeat sales and has a proven conversion impact.

Absolutely. Merchants use the app creatively by collecting pet birthdays for pet-focused brands or by using the Shopify POS integration to enroll non-purchasing community members into their loyalty club. These unique approaches are outlined in the merchant playbooks.

Yes, it is an excellent and cost-effective loyalty program for startups, with plans starting at just $10/month. Its predictable, usage-based pricing ensures you can build a powerful loyalty channel without a large upfront investment. You can evaluate the options in the pricing analysis.