∞ Google Ads Tracking & GTM

Server-side tracking sends data directly from your server to ad platforms, making it more reliable and resilient to browser-based tracking blockers. This leads to more accurate conversion data, which allows you to optimize your ad spend more effectively and improve your overall return on investment. The app provides this through its audited features.

No, the app is designed for a streamlined setup process, with one-click installation and GTM automation. User feedback, reflected in the app's 4.9-star rating, consistently praises the guided setup process and the availability of expert support. This simplifies the configuration and setup of advanced tracking.

Upgrading to the Premium plan unlocks multi-channel and advanced tracking capabilities. It adds support for multiple Google Ads accounts, Bing and GA4 integrations, and unlimited server-side events, which are essential for scaling your ad strategy. The complete plan comparison is in the pricing analysis.

The pricing is structured in tiers to match your business's growth stage, from new advertisers to enterprise brands. This model allows you to invest in more powerful features like unlimited server-side tracking and dedicated support only when you need them. You can review the full structure in the pricing analysis.

Yes, the app fully integrates with Google Analytics 4. This allows for accurate and complete e-commerce event tracking, giving you a holistic view of your performance and customer journey. This is a core part of its integration ecosystem.

Yes, the app integrates with UET Bing Conversion Tracking on the Premium plan and above. This enables you to build a cohesive, multi-channel growth strategy by consolidating your tracking across major ad platforms. This is included in the full list of features.

To achieve the highest level of data accuracy, you should leverage the app's server-side tracking features. After any setup or changes, it is always a best practice to verify your GTM tags are firing correctly across all major browsers. Our merchant playbooks offer tips to ensure data integrity.

The best way to boost ROI is by using the app's precise tracking to make smarter budget decisions. With accurate ad tracking, you can confidently scale campaigns that are working and cut spend on those that are not, directly improving your profitability.

The app provides the necessary data layer and tracking for dynamic remarketing campaigns. Once configured, you can re-engage high-intent visitors with ads for the specific products they viewed, which is a powerful way to increase conversion rates. The merchant playbooks include strategies for this.

The support team is exceptionally helpful, a fact highlighted by numerous 5-star reviews from over 240 users. Merchants consistently praise the team for providing personalized, one-on-one assistance via live chat and video calls to ensure a successful setup. This hands-on support is key to the app's high configuration and setup rating.

The app accesses data necessary for conversion tracking, such as order details and customer browsing events (e.g., page view, add to cart). This information is used exclusively to populate the data layer and send accurate event data to your connected ad platforms like Google and Bing, ensuring your tracking is effective and your data is secure.

The app is fully compatible with Shopify Plus checkout extensibility. The Shopify Plus plan ensures tracking pixels and scripts function correctly within the new checkout environment, providing uninterrupted data collection for enterprise-level brands. This feature is detailed in the audited features.

The app automates the setup for Google's Enhanced Conversions on its Premium and Shopify Plus plans. It securely passes consented, first-party customer data to Google, which improves measurement accuracy and helps you recover lost conversions. This capability is a key part of its accurate ad tracking features.

Yes, you can install and manage multiple Google Ads conversion tracking codes. This is ideal for agencies or brands running several ad accounts, allowing you to centralize your tracking without code conflicts. The full capabilities are outlined in the list of features.

The app automates the creation and injection of the Google Tag Manager data layer into your store. This eliminates the need for manual coding, reduces setup errors, and ensures GTM has the rich e-commerce data it needs to fuel your marketing tags accurately. This streamlined process is a core benefit of the app's configuration and setup.

This app is an excellent alternative, offering more advanced features like unlimited server-side tracking, Bing integration, and multi-account support. While the official app covers the basics, this tool provides a more robust solution for merchants serious about maximizing data accuracy and advertising ROI, backed by dedicated, hands-on support.