
Floatify: Social & CTA Buttons
A Data-Driven Review by GetEcomTools
Offers a highly intuitive way for store owners to add and customize floating call-to-action and social media buttons, designed to improve site navigation and enhance the customer experience without needing code.
About Floatify: Social & CTA Buttons
Floatify is designed to act as a powerful toolkit for enhancing your store's user experience. Its core capability lies in adding a layer of customizable, floating buttons for everything from social media links to direct ...
Rating
5/5
Reviews
72
Free Plan
Available
Updated
Aug 2025
Categories
Core capabilities
Official Links:
The GetEcomTools Verdict: Our Data-Driven Analysis
Our Take:
"Floatify excels at providing a highly intuitive and customizable button builder, enabling brands to significantly enhance storefront navigation, though merchants must consider the strategic trade-offs between its streamlined free plan and the advanced analytics available in the paid tier."
Best for:
Brands seeking a straightforward, no-code solution to add a polished layer of navigation and contact options, aiming to improve the mobile experience and build a more accessible brand identity.
Key Consideration
Merchants whose primary goal is to keep all user interactions, like live chat, contained entirely within their site, as Floatify's design often links out to native applications.
Data-Driven Performance Snapshot
Overall Performance
Core design principles support extensive personalization options for buttons, styles, and placements. This enables store owners to create a truly bespoke navigation experience that aligns with their brand identity, fostering a premium feel that can lead to greater customer loyalty.
The tool's setup reveals a commitment to simplicity and a no-code philosophy. This intuitive interface allows merchants to quickly implement and manage sophisticated button groups, empowering them to elevate their storefront quality without technical overhead.
The platform's capabilities provide a robust set of essential button types and display options suitable for most brands. While core functionality is strong, advanced features for scaling, such as click analytics, are gated in the premium tier, a key factor for data-driven growth strategies. This is detailed in our pricing model analysis.
Based on structural elements, the app presents a strong value with its comprehensive free plan, allowing new stores to enhance their UX at no cost. The real value for scaling brands, however, is unlocked in the paid tier, making the overall proposition a strategic choice based on a business's growth stage.
Pros & Cons: Key Findings From Our Analysis
Pros
Deep Customization
The app's design principles support extensive personalization of floating buttons. As noted by some merchants, this flexibility goes beyond simple social links, allowing for the creation of sophisticated custom navigation and call-to-action systems. This empowers store owners to craft a unique user experience that reinforces brand identity and guides customers effectively, paving the way for enhanced loyalty.
Creative Versatility
Core capabilities enable store owners to think beyond standard use-cases. A point raised by users highlights the app's utility for building entirely new navigation menus, not just social share buttons. This adaptability means you can deploy Floatify as a strategic tool to solve unique storefront challenges, turning a simple utility into a key part of your brand's digital experience and retail readiness.
Cons
Analytics Gating
The platform's pricing structure reserves key performance metrics, such as click data and tracking pixel integrations, for its paid tier. While this approach provides a generous free entry point for new brands to validate the tool's utility, it means businesses focused on data-driven optimization from the outset will need to upgrade. For growing brands, this represents a clear path to unlock deeper insights into customer behavior and campaign effectiveness. Assess your immediate need for analytics to choose the right starting plan.
Off-Site Linking
The tool's design for chat and social buttons typically directs users to external applications like WhatsApp or Facebook. This can create a familiar, native experience for the customer, potentially boosting engagement on those platforms. However, as a point raised by users indicates, this may not align with strategies aimed at keeping all interactions contained within the storefront. This presents a strategic choice between leveraging external platform trust and maximizing on-site session duration. Clarify your primary engagement strategy to ensure this behavior aligns with your business goals.
Top Alternatives to Floatify: Social & CTA Buttons (Based on Performance Data)
The Deep Dive: Full Analysis & Audited Data
Offers a clear, two-tier model with a free plan for setup and a premium plan for scaling.
The pricing model provides an excellent, risk-free entry point with its robust free tier. The upgrade to Premium at $4.99/month is a logical next step, unlocking crucial features like click data, display scheduling, and tracking integrations needed to scale operations. This structure is ideal for emerging brands that want to prove the tool's value before investing, and then seamlessly grow into data-driven decision-making.
Free
Free
Free
Usage & Quotas
1
/ monthUpgrade plan for more
5
/ monthUpgrade plan for more
Key Features
- Customizing buttons directions, placements
- Customizing icons sizes, positions and styles
Premium
$4.99
/ monthly
Usage & Quotas
Unlimited
Unlimited
Key Features
- All features from 'Free'
- Data of clicks
- Showing buttons after scrolling
- Setting display time
- Fb Pixels + GA tracking
1.What is Floatify primarily used for?
Floatify adds a layer of custom floating buttons to your store for social media, contact options, and site navigation. This helps customers connect with you faster and improves their overall experience, which is why it has earned a 5.0 rating across more than 120 reviews. You can see the full list of features it provides.
2.Is Floatify easy for beginners to use?
Yes, the app is designed for a simple, no-code setup that takes just minutes to go live. Its intuitive interface is a core reason for its high ease of use score, allowing anyone to add professional buttons without needing a developer.
5.Is the Floatify app free?
Yes, Floatify has a comprehensive free plan that allows you to create one group of up to five buttons with full customization. This plan is designed to provide immediate value without any cost, while a Premium option is available for stores that need advanced features, as detailed in the pricing analysis.
8.What are some creative ways to use Floatify buttons beyond social links?
You can use the app's flexible design to build entirely new navigation systems or highlight specific calls-to-action for promotions or key pages. This creative versatility allows you to solve unique storefront challenges and enhance the user journey in ways that go far beyond standard buttons.
9.How does Floatify help increase customer engagement on my Shopify store?
Floatify increases engagement by providing persistent, easy-to-access contact and navigation points, like a WhatsApp chat or a 'Back to Top' button. By reducing friction, you make it simpler for customers to interact with your brand, which can boost session time and loyalty. Explore more strategies in the merchant playbooks.
10.Can Floatify help my store look more professional and trustworthy?
Absolutely, adding a polished set of custom floating buttons creates a high-quality, professional user experience. The app's deep customization allows you to align the buttons perfectly with your brand identity, signaling to customers that your store is well-maintained and trustworthy.
11.How long does it take to set up Floatify?
Floatify is designed for a fast, no-code installation that takes just one minute to go live. The app's focus on simplicity is a core part of its value, allowing you to enhance your store immediately. This is reflected in its high rating for ease of use.
12.What data does Floatify access from my store?
Floatify primarily functions on the storefront and does not require access to sensitive customer or order data for its core button features. For brands on the Premium plan, it can integrate with Facebook Pixels and Google Analytics to track button clicks, but this data is managed within your existing analytics platforms. More details can be inferred from the pricing analysis.
14.How do I implement a 'back to top' button with Floatify?
You can add a 'back to top' button in minutes using one of Floatify's preset button types. This simple addition significantly improves the user experience on long pages, like blog posts or large collection pages. This is one of many options detailed in the list of features.
16.What are the best Floatify strategies for improving customer experience in 2025?
The best strategy is to use grouped buttons to create a central hub for help and navigation, combining contact options like email and WhatsApp with links to your FAQ or tracking page. This approach streamlines the user journey and demonstrates a commitment to customer support. You can explore more ideas in the merchant playbooks.
18.Does Floatify keep chat interactions on-site or send users to another app?
Floatify's chat buttons for apps like WhatsApp or Facebook Messenger connect users to the native mobile app for a familiar experience. This approach leverages the trust and functionality of those platforms to facilitate conversation. This design choice is a trade-off framed positively in our analysis of off-site linking.