Amplify | Bundles & Upsell
A Data-Driven Review by GetEcomTools
Offers a powerful suite of bundling and upsell tools designed to increase average order value. Its feature set enables merchants to create highly customizable offers, from mix-and-match bundles to BOGO deals, aiming to enhance the customer journey and drive sales growth.
About Amplify | Bundles & Upsell
This platform is engineered for store owners aiming to strategically increase average order value through sophisticated merchandising. Its core capabilities focus on creating diverse product bundles, upsells, and cross-s...
Rating
4.8/5
Reviews
576
Free Plan
No
Updated
Aug 2025
Categories
Official Links:
The GetEcomTools Verdict: Our Data-Driven Analysis
Our Take:
"While the app offers a powerful and intuitive suite of bundling features to effectively boost AOV, its potential is currently hampered by significant platform instability and an opaque pricing model that can disrupt operations and erode brand trust."
Best for:
Established brands with a dedicated technical resource who can navigate potential instability to leverage the app's advanced customization for building retail-ready product lines and maximizing customer lifetime value.
Key Consideration
New or solo-run stores that require absolute stability and predictable, transparent pricing. For these merchants, the operational risks may outweigh the benefits, hindering their path to building a trusted brand experience.
Data-Driven Performance Snapshot
Overall Performance
The platform's capabilities enable a wide range of merchandising strategies, from simple kits to complex 'build-a-box' scenarios. Feature integrations facilitate robust tools for increasing average order value, empowering brands to create compelling offers that can drive significant sales growth.
The system's design currently presents notable stability challenges, which can impact the reliability of core functions. While the platform carries a public rating of 4.8/5.0, addressing these underlying technical issues is a key consideration for ensuring a seamless customer experience. This is detailed further in our platform instability analysis.
The tool's setup reveals a value-based pricing model tied to generated revenue, which can lead to unpredictable costs for merchants. While designed to align with growth, this structure lacks the clarity some require for financial planning, a point detailed in our pricing model analysis.
Core design principles support a highly intuitive user experience, allowing merchants to create and customize complex bundles without coding. This accessible interface is a significant asset for store owners focused on accelerating their path to crafting retail-ready product collections.
Pros & Cons: Key Findings From Our Analysis
Pros
Powerful Bundling
The app's core strength lies in its comprehensive and flexible bundling engine. As noted by some merchants, its ability to create everything from mix-and-match bundles and product kits to 'Shop the Look' galleries provides a powerful toolkit for increasing average order value. This functionality directly empowers store owners to craft sophisticated, high-conversion offers that can elevate the shopping experience and build lasting customer loyalty.
Intuitive Interface
The platform is frequently praised for its user-friendly and intuitive design. Store owners can implement complex bundle types and customize their appearance without needing to write any code. This accessibility is a major advantage, enabling brands to quickly launch and iterate on promotional strategies, thereby accelerating their ability to build a high-quality, retail-ready storefront.
Cons
App Instability
A significant consideration is the recurring theme of app instability, with some merchants reporting critical bugs that disrupt store operations, particularly with cart functionality. While this may be a byproduct of an aggressive development cycle aimed at releasing new features, the unreliability can pose a risk to sales and customer trust. To mitigate this, test updates on a staging site and schedule deployments during off-peak hours to harness new capabilities without compromising the live experience.
Opaque Pricing
The app's revenue-based pricing model has been a point of friction, with users reporting unexpected and significant charges as their sales grow. This lack of predictability can complicate financial planning and erode trust. While a value-based model can align the app's success with the merchant's, its implementation here appears to lack the transparency needed for a healthy partnership. We advise merchants to clarify all billing terms and project future costs carefully before fully committing.
Top Alternatives to Amplify | Bundles & Upsell (Based on Performance Data)
The Deep Dive: Full Analysis & Audited Data
Pricing scales based on revenue generated, not features unlocked.
The entry point at $99.50/month positions this as a premium solution for stores already seeing results. The model is structured as a value-based partnership, where costs scale directly with the revenue the app helps generate. This structure is best suited for growth-stage businesses confident that the app's revenue lift will significantly outpace its cost, allowing them to expand margins while building out their loyalty-driving offer strategy.
Standard Tier 1
$99.50
/ monthly
Usage & Quotas
4,000
/ monthUpgrade plan for more
Unlimited
Key Features
- Deep Analytics
- Full Customization
- All Features
- Live Chat Support
Standard Tier 2
$199.50
/ monthly
Usage & Quotas
10,000
/ monthUpgrade plan for more
Unlimited
Key Features
- All features from 'Standard Tier 1'
Standard Tier 3
$299.50
/ monthly
Usage & Quotas
20,000
/ monthUpgrade plan for more
Unlimited
Key Features
- All features from 'Standard Tier 2'
1.What is Amplify primarily used for?
Amplify is used to boost your store's revenue by creating high-converting product bundles, upsells, and cross-sells. The app's core purpose is to increase average order value through its flexible offer creation tools, which are explored in its powerful bundling capabilities.
2.Is Amplify easy to set up for someone without coding skills?
Yes, Amplify is designed for merchants to create and customize bundles without any coding. The platform is frequently praised for its intuitive interface, ensuring a smooth setup process that lets you launch sophisticated offers quickly.
3.What kinds of bundles can I create with this Shopify product bundling app in 2025?
You can create virtually any bundle type, including mix-and-match, BOGO deals, product kits, and volume discounts. This versatility allows you to craft the perfect offer for your customers and is a core part of the app's bundling functionality.
4.How does Amplify's pricing work?
Amplify uses a value-based pricing model that scales with the extra revenue the app generates for your store. All plans include unlimited offers and access to all features, ensuring costs are aligned with your growth. You can see the full tier breakdown in the pricing analysis.
5.Is there a free plan for Amplify?
No, Amplify does not offer a free plan. The pricing begins with its standard tiers, which provide immediate access to the full suite of features, including unlimited bundles and deep analytics, designed for stores ready to scale. See the complete plan details in our pricing analysis.
6.How can I use Amplify to sell virtual bundles fulfilled by Amazon FBA?
You create 'virtual bundles' in Amplify that use separate SKUs for each component, allowing you to sell a bundled product while Amazon FBA fulfills the individual items. This is a powerful strategy for streamlining logistics, detailed in our merchant playbooks.
7.Does Amplify support multi-language stores with apps like Langify?
Yes, Amplify integrates with translation apps like Langify to support multi-language storefronts. This allows you to translate all bundle features and offer a localized shopping experience for your international customers. The app's full capabilities are detailed in the list of features.
8.What are the best strategies to increase AOV with Amplify bundles in 2025?
The best strategy is to create compelling, value-driven offers like 'Frequently Bought Together' suggestions and tiered discounts. By making it easy for customers to discover and add related products, you can significantly lift your average order value using the app's powerful bundling engine.
9.How does the one-click upsell feature work to boost sales?
The one-click upsell feature presents customers with relevant post-purchase offers they can accept with a single click, without re-entering payment details. This frictionless process is proven to increase revenue and is a key strategy in the available merchant playbooks.
10.What kind of support is available if I need help with setup?
Amplify provides live chat support to assist you with any questions during setup and beyond. The support team is frequently praised for its responsiveness in helping merchants get the most out of the app, as shown in the audited features list.
11.What store data does Amplify access?
Amplify accesses product, order, and customer data required to create bundles, track performance, and power its AI recommendations. This data is used exclusively to operate the app's features within your store and improve your sales outcomes.
12.How to set up a 'build a box' or custom product kit experience with Amplify?
You can create a 'build a box' experience using the Bundle Builder feature, letting customers select items from a collection to create their own personalized kit. This is a core part of the app's powerful bundling toolkit, designed to increase customer engagement and AOV.
13.What's the best way to implement a BOGO deal using this Shopify BOGO app?
Amplify lets you set up BOGO deals with specific rules, like 'Buy X, Get Y,' directly in the campaign builder. These promotions are automatically applied in the cart, creating a seamless experience. Explore all offer types in the full list of features.
14.How does the 'Shop the Look' feature work for fashion stores in 2025?
The 'Shop the Look' feature lets you tag multiple products in a single image, creating a shoppable gallery where customers can add an entire outfit to their cart. This visual merchandising tool is highly effective for fashion brands and is detailed in our merchant playbooks.
15.Can I offer tiered pricing or quantity breaks for wholesale customers?
Yes, you can set up volume-based discounts and quantity breaks for both retail and wholesale customers. This feature automatically adjusts the price as cart quantity increases, encouraging larger orders. The app's bundling functionality is designed for this flexible pricing.
16.How do Amplify's AI product recommendations work?
Amplify's AI analyzes your store's sales data to automatically suggest the most relevant upsell and cross-sell offers to each customer. This data-driven approach ensures promotions are personalized and effective, helping to maximize conversion opportunities. This advanced capability is included in all plans, as seen in the pricing analysis.
17.Can Amplify create bundles from products with multiple variants?
Yes, Amplify fully supports bundling products that have multiple variants like size or color. Customers select their desired options for each item within the bundle, which is an essential part of its powerful bundling capability.
18.How does Amplify compare to other reliable upsell apps for Shopify in 2025?
Amplify differentiates itself with an extremely flexible bundling engine and an intuitive interface that allows for deep customization without code. While other apps offer basic bundling, Amplify is built for merchants focused on creating a premium, retail-ready storefront experience.